The rise of programmatic guaranteed advertising in Asia-Pacific

February 2018


This article by BCG focuses on the impact of programmatic guaranteed on advertisers, agencies and publishers in the dynamic and fast-growing markets of the Asia-Pacific region.

It is a companion to the report "A Guaranteed Opportunity in Programmatic Advertising, BCG Focus", which assesses the worldwide market for the automated digital advertising process commonly known as “Programmatic Guaranteed.”

Read or download the report here.

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