State of Play: Harnessing Programmatic Direct

June 2017

As multiple markets across Asia enter the second quarter of the new fiscal year and get ready for the hottest spending season, advertisers and publishers are scrambling for premium video inventory. Using programmatic pipes to manage your direct deals can help you manage your negotiations seamlessly, so you can navigate the yearly planning season with efficiency. Read through the guide below to see how you can use Programmatic Guaranteed for your next campaign.

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