Happy Chinese New Year! How Tradition and Trends Intersect Across APAC

January 2016

Legend has it that the lunar calendar was established as early as 2300 BC. Back then, the scholars must’ve studied the moon over a long period of time to figure out a calendar. Too bad they couldn’t just park their self-driving sedans by the curb and grab their smartphones to search for lunar patterns. To uncover how technology has shifted our Chinese New Year habits and added some dimensions to age-old traditions, we looked to Google Trends. As you explore traditions old and new, the key question is: Is your brand present amid the celebrations?

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