Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Smarter ads, better results: The next era of digital advertising AI is already unlocking potential for businesses and creating more helpful, privacy-safe ad experiences — and it's just getting started. In a letter to the advertising industry, Google's VP and general manager of Ads, Vidhya Srinivasan shares her vision for what's next. Feature of the week Smarter ads, better results: The next era of digital advertising AI is already unlocking potential for businesses and creating more helpful, privacy-safe ad experiences — and it's just getting started. In a letter to the advertising industry, Google's VP and general manager of Ads, Vidhya Srinivasan shares her vision for what's next. Consumer Insights Australia & New Zealand Article Article On the upswing: How to drive profitable growth in The Messy Middle Australia & New Zealand Article Article Don't cool down just yet: Why summer is your fast start to the retail marathon in 2024 Indonesia Article Article Recharge, reconnect, and celebrate: Consumer insights for successful Ramadan 2024 campaigns Asia, Australia & New Zealand Article Article Marketing playbook for 2024: Digital marketing strategies to navigate changes ahead Marketing Strategies & Innovations Article Article What we learned when we challenged our own video marketing formula Southeast Asia Article Article From lag to leapfrog: The AI roadmap for financial marketing success Asia, Australia & New Zealand Perspective Perspective Invisible no more: How brands in APAC may unknowingly overlook women and 3 ways to change that Video Video AI Explored: How does AI help you predict customer journeys? Video Video AI Explored: How does first-party data fuel your AI-powered campaigns? Video Video AI Explored: How does generative AI build marketing assets that work? Video Video AI Explored: How does generative AI work? Global Article Article The AI Handbook: Resources and tools for marketers In-Depth Reading Building more inclusive marketing and diverse corporate cultures Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond. 25 Articles Ready, set, play: Insights from the world of gaming Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies. 19 Articles Experiment with Google Ads From case studies to testing methodologies, tools and solutions, learn how experimentation can pave your path to proven success. 55 Case Studies The future of retail has arrived Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences. 27 Articles Marketing lessons from the pandemic Strategic insights, tools and other resources to help you navigate uncertainties. 53 Articles Insights on Asia Pacific Get advice for driving performance in the world's fastest growing internet market. 12 Collections Insights from industry leaders Explore our video collection for the latest industry intelligence that's building, shaping and changing marketing and its future. 24 Videos Getting personal with Indonesia's business leaders Hear from business leaders in Indonesia on how marketers can prepare for the future and navigate through times of uncertainties. 6 Videos Tools for marketers Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets. Rich Media Gallery Browse innovative creatives from top advertisers and agencies.
