One Minute With: Ajay Thrivikraman, chief creative officer at Publicis Asia Pacific, on shaking off a creative block

One Minute With: Ajay Thrivikraman, chief creative officer at Publicis Asia Pacific, on shaking off a creative block

Published
February 2020

Everyday life is a key source of inspiration for Ajay Thrivikraman, chief creative officer for global clients at Publicis Asia Pacific. Watch his one-minute Q&A for his take on the state of creativity, AI, and programmatic.

0:00

Interviewer: If you weren’t doing what you were doing right now, what would you be doing?

0:04

Ajay Thrivikraman: Probably unemployed, actually.

0:09

Ajay Thrivikraman: My name is Ajay. I’m the chief global officer for global clients at Publicis Singapore.

0:14

Interviewer: What’s your professional superpower?

0:16

Ajay Thrivikraman: My team, the people I work with.

0:18

Interviewer: How do you shake off a creative block?

0:20

Ajay Thrivikraman: Talk to people, actually.

0:21

Interviewer: What’s the best career wisdom you’ve ever received?

0:24

Ajay Thrivikraman: Hang in there.

0:25

Interviewer: The hardest career lesson you’ve learned?

0:27

Ajay Thrivikraman: To be patient.

0:29

Interviewer: What industry topic do you wish people would stop talking about already?

0:31

Ajay Thrivikraman: What comes first — technology or humanity — or whether AI is going to replace human beings. I think we should be past that.

0:37

Interviewer: What comes to mind when you hear “machine learning”?

0:39

Ajay Thrivikraman: Opportunity, if used well.

0:41

Interviewer: “Programmatic”?

0:42

Ajay Thrivikraman: Scary sounding word but very effective.

0:45

Interviewer: “Future marketer”?

0:46

Ajay Thrivikraman: Jack of all trades.

0:48

Interviewer: What’s your worst habit?

0:49

Ajay Thrivikraman: Procrastination.

0:50

Interviewer: How do you keep up with the latest trends?

0:52

Ajay Thrivikraman: I’m just Googling all the time.

0:54

Interviewer: How do you stay inspired?

0:55

Ajay Thrivikraman: Everyday life. On the streets.

0:57

Interviewer: Any parting words of wisdom for the next generation?

1:00

Ajay Thrivikraman: It’s gonna sound like a cliché but it's got to be, "Never stop learning." It really has to be that.

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