Think with Google: Marketing Research & Digital Trends

How to win over India’s professionals in the AI age: New insights and strategies for edtech brands

Tue, 13 Jan 2026 00:00:00 +0000

Learn how edtech brands in India use AI strategy and AI-powered marketing to drive business growth and support AI upskilling, amid AI transformation.

5 YouTube trends redefining brand authenticity in Australia and New Zealand

Wed, 10 Dec 2025 00:00:00 +0000

Discover 5 YouTube trends and creator marketing strategies in Australia and New Zealand to build brand authenticity and connect deeply with audiences.

Win over India’s travellers in 2026: New insights and strategies for your brand to take off

Wed, 19 Nov 2025 00:00:00 +0000

Discover how travel marketing strategies and AI-powered YouTube video ads tap into India’s travel trends and path to purchase to maximise conversions.

The one marketing shift that unlocks growth for SMBs: Switch to data-driven attribution

Wed, 19 Nov 2025 00:00:00 +0000

Learn how SMBs like Palmonas use Google Analytics 4 data-driven attribution and conversion tracking to improve ROI and measure marketing performance.

e-Conomy SEA 2025: Primed for the next wave of AI-enabled growth

Tue, 11 Nov 2025 00:00:00 +0000

Explore e-Conomy SEA 2025 report insights on AI in marketing, multimodal tools, and consumer trends shaping customer experience and business growth.

Stream, retain, repeat: How OTT platforms can win India’s audiences on YouTube and maximise growth

Tue, 04 Nov 2025 00:00:00 +0000

Discover YouTube strategy and video advertising for OTT platforms in India, using case studies from SonyLIV and Zee5, to increase consumer engagement.

3 ways creators in SEA are influencing culture and collaborating with brands to drive results

Wed, 29 Oct 2025 00:00:00 +0000

Explore YouTube marketing insights & case studies on influencer collaboration in SEA to tap culture trends, engage communities, and convert customers.

Winning export strategies to ‘crack’ the U.S. in 2026

Tue, 28 Oct 2025 00:00:00 +0000

Discover how to drive international growth in the U.S. market with our export guide on consumer behaviour, cultural insights, local marketing, and AI.

How app developers can go global profitably in the age of AI: Vyro AI’s roadmap to success

Thu, 23 Oct 2025 00:00:00 +0000

Explore Pakistan app developer Vyro AI’s roadmap, integrating omnichannel strategy, AI-powered app marketing and campaigns to drive profitable growth.

How to win the world’s biggest shoppers during the year-end retail season

Wed, 22 Oct 2025 00:00:00 +0000

Discover key holiday marketing strategies, shopping insights, and retail trends, and see how YouTube marketing builds customer trust and drives sales.

Unlocking growth amid market saturation: The BannerBuzz success story

Wed, 22 Oct 2025 00:00:00 +0000

Explore a case study of how BannerBuzz drove profitable growth in a saturated market using an e-commerce strategy with AI campaigns and smart bidding.

Spotlight on Pierson: How brands can tap into culture with trusted YouTube creators

Tue, 21 Oct 2025 00:00:00 +0000

Explore how brands can partner with YouTube creators like Pierson at Brandcast 2025 to connect with fans through YouTube marketing content strategies.

The ROI of strong data: Unlocking AI’s full potential

Mon, 13 Oct 2025 00:00:00 +0000

Discover how top advertisers boost ROI with a strong data strategy in four practical steps, including activating their data with AI-powered solutions.

AI Mode has landed in Australia: What this means for marketers

Thu, 09 Oct 2025 00:00:00 +0000

Discover what Google AI Mode means for marketers in Australia and AI search, while advertisers can adopt AI-powered ads to maximise performance.

How to succeed globally as a challenger brand: Castlery

Mon, 06 Oct 2025 00:00:00 +0000

Learn how challenger brands like Castlery can use AI in marketing and campaigns like Performance Max to drive profitable growth and convert customers.

Carbon footprint reporting: A new frontier of measurement for marketers in APAC

Mon, 06 Oct 2025 00:00:00 +0000

Learn how to measure sustainability and carbon emissions with first-party data, AI marketing tools, and insights from Carbon Footprint for Google Ads.

Win the SEA mega sales race: Google’s marketing playbook for SMBs

Wed, 01 Oct 2025 00:00:00 +0000

Win mega sales with Google’s marketing playbook, offering insights into consumer buying behaviour, multichannel marketing and online shopping trends.

Maximise your ROI: How brands optimise results with Google’s Meridian

Tue, 30 Sep 2025 00:00:00 +0000

Discover how brands use Google Meridian, its marketing mix modelling (MMM) solution to measure effectiveness, refine app strategies, and maximise ROI.

Rethinking the media mix: Online video insights from ACA's Effectiveness Database

Mon, 29 Sep 2025 00:00:00 +0000

Explore how 550 Effies awards and campaigns reveal YouTube’s impact on video content, marketing effectiveness, and media mix at Brandcast Sydney 2025.

Back to Business Essentials: The CMO must-read for H2

Wed, 17 Sep 2025 00:00:00 +0000

Discover how AI is driving business transformation in H2 2025. Read Google’s executive guide for CMOs to master the future of AI-powered advertising.

From Hong Kong to the world: How businesses use AI in marketing to succeed globally

Tue, 16 Sep 2025 00:00:00 +0000

Learn how Klook and Moomoo in Hong Kong use AI in marketing, apps, and AI-powered ad creatives to measure effectiveness and drive global sales growth.

Profitability and growth: The marketing promotion strategy that lets you have both

Thu, 11 Sep 2025 00:00:00 +0000

Explore marketing and advertising promotion strategies with e-commerce case studies in Southeast Asia to boost efficiency and drive profitable growth.

From passionate fans to proven ROI: The biggest takeaways from Brandcast AUNZ 2025

Thu, 11 Sep 2025 00:00:00 +0000

Discover new YouTube video marketing insights from Brandcast 2025 Sydney and see why YouTube is the future of video, driving strategy and growth.

Brandcast 2025 in India: Culture, creators, fandoms, and commerce

Thu, 11 Sep 2025 00:00:00 +0000

Discover insights and innovations from YouTube Brandcast 2025 India, where creators, fandoms, and commerce connect around impactful cultural moments.

Drive business growth before the year ends: The Mid-Autumn export opportunity

Thu, 04 Sep 2025 00:00:00 +0000

Boost travel and app marketing strategy this Mid-Autumn Festival with AI, festive campaigns, and consumer behaviour insights to drive business growth.

Win India’s festive season: Tap into AI-powered customer purchase journeys

Tue, 02 Sep 2025 00:00:00 +0000

Boost festive season sales in India with AI-powered marketing on Google and YouTube, collaborating with influencers, and enhancing purchase journeys.

Decoding the holiday shopper: 3 insights to win Australia’s retail peak

Wed, 27 Aug 2025 00:00:00 +0000

Discover holiday shopper trends and purchase journey in Australia, and how retailers can use Google AI tools to boost campaigns and drive conversions.

How retailers are using AI in marketing to drive store visits and offline sales

Tue, 19 Aug 2025 00:00:00 +0000

Discover how Kia India, Pandora, and Tanishq use AI in marketing with omnichannel retailing examples to improve attribution, offline leads, and sales.

Competing beyond price: How Air New Zealand’s bookings soared with AI power and behavioural science

Thu, 14 Aug 2025 00:00:00 +0000

Explore how behavioural science in travel marketing helped airline Air New Zealand grow bookings through AI-driven insights and marketing campaigns.

How Grab and Shopee’s apps drive ROI: AI in ads accelerate discovery to decision

Thu, 14 Aug 2025 00:00:00 +0000

Explore Grab and Shopee case studies showing how AI advertising in app marketing strategies and campaigns boosts customer engagement and app growth.