All Google Search data points included in this report are from Google Trends, Sep 2019 Aug 2020 vs. Sep 2020 Aug 2021, unless otherwise indicated.

24 Ipsos, Essential Report, Oct. 7 , 2021-Oct.10, 2021.

25 Ipsos, Essential Report, Oct. 7 , 2021-Oct.10, 2021.

26 GWI, Wave Q2, 2021 27. Google Trends, AU, BD, HK, IN, ID, JP, MY, NZ, PK, PH, KR.

28 Singapore Department of Statistics, Population in Brief, 2021.

29 Google Trends, AU, HK, IN, ID, JP, MY, NZ, PK, SG, KR, TH, VN.

30 Pureprofile, Christmas Report, Australia, n= 1052, 2021.

31 Pureprofile, Christmas Report, New Zealand, n= 535, 2021.

32 Trendwatching Premium.

33 Nielsen Catalina Solutions, 2017.