There were no surprises in the top five ads Hong Kongers chose to watch in 2018 — they were all favorites on the Leaderboard throughout the year. IKEA's engaging story of a local family's life came out on top, with imaginative and locally relevant ads from MTR, Somersby, Bank of China Hong Kong, and CSL rounding out viewers' top picks for the year.

給家人更好的 : 媽媽篇

Brand IKEA Hong Kong Creative Agency Metta Communications Media Agency Mindshare Hong Kong Limited
1

小孩子眼中,爸媽上班時究竟做甚麼?

Brand MTR Hong Kong Creative Agency The Tank Limited Media Agency CMRS Digital Solutions Ltd.
2

Somersby 蘋果酒之友舞蘋果

Brand Somersby Hong Kong Creative Agency DDB Hong Kong Media Agency IPG MediaBrands Hong Kong
3

中銀香港創造您與我的鈔票 細味香港事、香港情

Brand 中銀香港 Bank of China Hong Kong Creative Agency OVAL Design Limited Media Agency Strategic Venture Limited
4

如果畀你同林家棟林雪過一日,你會點樣過?[2018 csl 電視廣告 TVC 30s]

Brand CSL Mobile Limited Creative Agency Uth Creative Group Limited Media Agency CruiSo Digital Solutions Limited
5

Methodology

Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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