Strong storytelling shines through in Hong Kong's winning ads this year, with common themes that speak directly to the local audience: MTR interviews employees' kids—to heartwarming responses; csl imagines life as an action hero; DiDi helps a passenger search for a lost love.

小孩子眼中,爸媽上班時究竟做甚麼?

Brand MTR Hong Kong Creative Agency The Tank Limited Media Agency CMRS
1

Somersby 蘋果酒之友舞蘋果

Brand Somersby Hong Kong Creative Agency DDB Hong Kong Media Agency MediaBrands Hong Kong
2

如果畀你同林家棟林雪過一日,你會點樣過?

Brand csl Creative Agency Uth Creative Group Limited Media Agency CruiSo Digital Solutions Limited
3

DiDi X 陳嘉倩 X 趙永洪 - 尋找最愛

Brand DiDi Hong Kong Creative Agency oneLegkick Production Limited Media Agency Mindshare Hong Kong
4

NESCAFÉ® Smoovlatte® X 周秀娜《順感覺順自己 - 愛情足本版》

Brand Nescafé Hong Kong Creative Agency McCann Worldgroup Hong Kong Media Agency Zenith Hong Kong
5

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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