Strong storytelling shines through in Hong Kong's winning ads this year, with common themes that speak directly to the local audience: MTR interviews employees' kids—to heartwarming responses; csl imagines life as an action hero; DiDi helps a passenger search for a lost love.

1

小孩子眼中,爸媽上班時究竟做甚麼?

Brand MTR Hong Kong Creative Agency The Tank Limited Media Agency CMRS
2

Somersby 蘋果酒之友舞蘋果

Brand Somersby Hong Kong Creative Agency DDB Hong Kong Media Agency MediaBrands Hong Kong
3

如果畀你同林家棟林雪過一日,你會點樣過?

Brand csl Creative Agency Uth Creative Group Limited Media Agency CruiSo Digital Solutions Limited
4

DiDi X 陳嘉倩 X 趙永洪 - 尋找最愛

Brand DiDi Hong Kong Creative Agency oneLegkick Production Limited Media Agency Mindshare Hong Kong
5

NESCAFÉ® Smoovlatte® X 周秀娜《順感覺順自己 - 愛情足本版》

Brand Nescafé Hong Kong Creative Agency McCann Worldgroup Hong Kong Media Agency Zenith Hong Kong

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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