According to Ipsos, YouTube is the most preferred online video streaming platform among millennials in Pakistan. This trend was picked up from the ads on the leaderboard, where much of the content, including those with strong female leads, was catered towards millennials. Made-for-digital content also prevailed across the ads on the leaderboard, which showcased the beauty of YouTube as a creative canvas for brands, giving them as much or as little time as they need to tell their story in whatever form works best for their message.

1

Kia Pakistan India per baazi lay gaya?

Brand Goto Online Shopping Creative Agency Olive Digital Media Agency Olive Digital
2

Peek Freans Cake Up | TVC 2018 | Real Rishtey

Brand Peek Freans Creative Agency Ogilvy & Mather Media Agency OMD
3

Ariel: Oho Nahi, Hoo Hoo

Brand Ariel Pakistan Creative Agency Adcom Pvt Ltd Media Agency Starcom
4

Dr.Lifebuoy V/S Jaraseem Episode 4

Brand Lifebuoy Pakistan Creative Agency Lowe & Rauf Media Agency Mindshare
5

Pepsi | Cricket | Music

Brand Pepsi Pakistan Creative Agency IAL Saatchi & Saatchi Media Agency Mindshare
6

NESTLÉ CERELAC Loree Kahani presents Chanda Mama sung by Ali Noor & Zeb Bangash!

Brand Nestlé Start Healthy Stay Healthy Pakistan Creative Agency Ogilvy & Mather Media Agency Maxus
7

Khayal Rakhna - Acapella Version by Ali Noor

Brand Strepsils Stereo Creative Agency Adcom Zenith Optimedia Media Agency Adcom Zenith Optimedia
8

Knorr Crispy Chicken Burger

Brand Knorr Pakistan Creative Agency Broomstick Media Agency Mindshare
9

Telenor I-Champ | Episode 3

Brand Telenor Pakistan Creative Agency Ogilvy & Mather Media Agency OMD
10

Zaalima Chai Ko Thand Kara De, Coca-Cola Pila De

Brand Coca-Cola Pakistan Creative Agency Ogilvy & Mather Media Agency Starcom

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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