Short films and local content stood out in this year’s top video ads Singaporeans chose to watch from January to June 2018. The ads on the leaderboard showcase a diverse range of ads—from exciting 15-second teasers to 3-minute short films that tug at your heartstrings—representing the changing trends of made-for-digital content produced by agencies and brands.

1

McDonald's Ramadan - Full Length

Brand McDonald's Creative Agency DDB Media Agency OMD
2

Three Minutes — A Short Story by Peter Chan — Apple

Brand Apple Singapore Creative Agency MAL Media Agency OMD
3

Mr Lim’s Reunion Dinner

Brand Singtel Media Agency Amobee
4

Magic

Brand MOE Singapore Creative Agency Little Red Ants Creative Studio Media Agency Wavemaker
5

LEGO City - Mountain Police Madness PART ONE! - Minimovie

Brand LEGO Media Agency IPG
6

Ep 4: The Devil, the Angels and I

Brand govsingapore Creative Agency King Kong Media Production Media Agency I.M. Communications
7

On Top of the World | Shell #makethefuture

Brand Shell Media Agency Mediacom
8

#HHN8 Things Are Getting Stranger - Universal Studios Singapore’s Halloween Horror Nights

Brand Resorts World Sentosa Creative Agency Universal Parks & Resorts Media Agency PHD
9

Believe more | DBS. Live more, Bank less

Brand DBS Creative Agency Moviola Media Agency Performics
10

Official Teaser Film: The Camera. Reimagined.

Brand Samsung Creative Agency Cheil Media Agency Starcom

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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