e-Conomy SEA 2018: Southeast Asia's internet economy hits an inflection point

Download
Rajan Anandan, Rohit Sipahimalani, Samuele Saini, Srikanth Aryasomayajula, Well Smittinet November 2018 Mobile, Consumer Insights, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Consumer Goods, Research Studies

The 2016 and 2017 Google-Temasek reports foresaw a $200 billion internet economy in the region by 2025. This year, our research sees such drastic market acceleration that we now expect that number to be closer to $240 billion. Simply put, Southeast Asia’s internet economy hit an inflection point in 2018. Powered by the most engaged mobile internet users in the world, industries like e-Commerce, Online Media, Online Travel, and Ride Hailing grew at an unprecedented rate. Investors have taken notice, pouring record amounts of funds into the region — now it’s time for everyone else to pay attention. Below is a sneak peek at the key figures of Southeast Asia’s internet economy, as well as the full downloadable e-Conomy SEA 2018 report.

The CMO of 2020: Navigating the journey towards digital marketing maturity in APAC