This special YouTube Ads Leaderboard celebrates the top spots viewers chose to watch since last year's Cannes Lions Festival. The winning ads are just over 90 seconds long, on average, illustrating the growing popularity of long-form content on the platform. This means brands need to develop creative that captivates viewers from the start with a compelling hook and then keep them engaged with multiple storytelling peaks. Check out the full list below to gain inspiration for your future video campaigns.

Coca-Cola | Vai no Gás

Brand Coca-Cola
1

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

Brand amazon
2

إعلان Orange GO - علي ربيع

Brand Orange Egypt
3

QUANG HẢI - THẮP LỬA NHỮNG GIẤC MƠ

Brand LG Vietnam
4

iPhone XS — Growth Spurt — Apple

Brand Apple India
5

Shopee TVC: Shopee 12.12 Birthday Sale Blackpink (30 sec.)

Brand SHOPEE Indonesia
6

The LEGO Movie Characters present: Safety Video - Turkish Airlines

Brand Turkish Airlines
7

Nike - Dream Crazy

Brand Nike
8

The Internet of Things presents – #LikeABosch

Brand Bosch Global
9

Galaxy Note9: Fortnite Supply Drop

Brand Samsung
10

Methodology

This edition of the YouTube Ads Leaderboard features the top ads global viewers chose to watch from June 2018 to April 2019. The ads were selected by an algorithim that factors in organic and paid views, watch time, and audience retention. 

 

 

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