Strong storytelling shines through in Hong Kong's winning ads this year, with common themes that speak directly to the local audience: MTR interviews employees' kids—to heartwarming responses; csl imagines life as an action hero; DiDi helps a passenger search for a lost love.


Brand MTR Hong Kong Creative Agency The Tank Limited Media Agency CMRS

Somersby 蘋果酒之友舞蘋果

Brand Somersby Hong Kong Creative Agency DDB Hong Kong Media Agency MediaBrands Hong Kong


Brand csl Creative Agency Uth Creative Group Limited Media Agency CruiSo Digital Solutions Limited

DiDi X 陳嘉倩 X 趙永洪 - 尋找最愛

Brand DiDi Hong Kong Creative Agency oneLegkick Production Limited Media Agency Mindshare Hong Kong

NESCAFÉ® Smoovlatte® X 周秀娜《順感覺順自己 - 愛情足本版》

Brand Nescafé Hong Kong Creative Agency McCann Worldgroup Hong Kong Media Agency Zenith Hong Kong


The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.

More in Leaderboards