The brands featured in this edition of the Ads Leaderboard show how you can craft successful campaigns by experimenting with video formats in dynamic ways. The Club created a music video for a local boy band to highlight its digital services, HSBC developed a humorous skit to promote insurance plans, and Cathay Pacific produced a touching mini-web series to introduce new flight routes to travelers.

【MIRROR 今個聖誕去邊歎 新歌MV 《A.S.A.P.》話你知 #TheClub愛你所愛】

Brand The Club Creative Agency Uth Creative Group Limited & Chow Yang Ting Media Agency CruiSo Digital Solutions Limited
1

滙豐保險-承諾之後 才是承諾開始 【芭蕾舞爸爸篇】

Brand HSBC Hong Kong Creative Agency Saatchi & Saatchi Hong Kong Media Agency PHD HONG KONG
2

【#健康magictime- 早餐食得啱,學習高幾班?】

Brand Abbott Nutrition Hong Kong Creative Agency Champimom Media Agency Zenith
3

Pizza Hut HK Salted Egg Sensation Pizza 鹹蛋黃醬芝心批電視廣告

Brand Pizza Hut Creative Agency Oglivy Media Agency Zenith
4

《Sleep Less in Seattle》上集 Part 1

Brand Cathay Pacific Creative Agency Leo Burnett Media Agency Digitas Hong Kong
5

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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