The brands featured in this edition of the Ads Leaderboard show how you can craft successful campaigns by experimenting with video formats in dynamic ways. The Club created a music video for a local boy band to highlight its digital services, HSBC developed a humorous skit to promote insurance plans, and Cathay Pacific produced a touching mini-web series to introduce new flight routes to travelers.

【MIRROR 今個聖誕去邊歎 新歌MV 《A.S.A.P.》話你知 #TheClub愛你所愛】

Brand The Club Creative Agency Uth Creative Group Limited & Chow Yang Ting Media Agency CruiSo Digital Solutions Limited

滙豐保險-承諾之後 才是承諾開始 【芭蕾舞爸爸篇】

Brand HSBC Hong Kong Creative Agency Saatchi & Saatchi Hong Kong Media Agency PHD HONG KONG

【#健康magictime- 早餐食得啱,學習高幾班?】

Brand Abbott Nutrition Hong Kong Creative Agency Champimom Media Agency Zenith

Pizza Hut HK Salted Egg Sensation Pizza 鹹蛋黃醬芝心批電視廣告

Brand Pizza Hut Creative Agency Ogilvy Media Agency Zenith

《Sleep Less in Seattle》上集 Part 1

Brand Cathay Pacific Creative Agency Leo Burnett Media Agency Digitas Hong Kong


The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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