In the second half of 2018, Filipino viewers gravitated toward ads that appealed to their love for music, told powerful stories about relationships, and featured friendly, familiar faces. Brands like Shopee and Safeguard captured hearts by sharing stories about family and romance, and Samsung partnered with popular creator couple LizQuen. Check out the top video ads that Filipinos chose to watch.

Shopee 9.9 Super Shopping Day #ShopeeDancePH #PinkFongBabyShark

Brand Shopee Philippines
1

Capture Moments Perfectly with the New Galaxy J8

Brand Samsung Philippines
2

Safeguard: Pabaon Sa Buhay (Protection for Life)

Brand Safeguard Philippines
3

NEW Cadbury Dairy Milk Lickables with exciting Pokemon toys

Brand Cadbury Philippines
4

One True Pair: Fight or Flight

Brand Jollibee Studios
5

Shopee 11.11 Big Christmas Sale

Brand Shopee Philippines
6

When Your Fav Food Makes You Dance | Ranz and Niana

Brand Niana Guerrero
7

Kwentong Jollibee: Biyahe (Journey)

Brand Jollibee Studios
8

Coke Studio Homecoming: “Ako’y Isang Pinoy” by KZ Tandingan

Brand Coke Studio Philippines
9

Cornetto #CONEfessions: Translation

Brand Selecta Cornetto
10

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

More in Leaderboards