YouTube is influencing Pakistani consumers' path to purchase more than ever. According to Kantar TNS, YouTube reaches 73% of Pakistani internet users monthly. 40% of Pakistanis who use both YouTube and TV think the brands they see on YouTube are more credible than the brands they see only on TV. Brands are taking notice by making creative YouTube ads that blend technology and the art of storytelling. Here are ten ads from 2018 that exemplified this the best.