YouTube is influencing Pakistani consumers' path to purchase more than ever. According to Kantar TNS, YouTube reaches 73% of Pakistani internet users monthly. 40% of Pakistanis who use both YouTube and TV think the brands they see on YouTube are more credible than the brands they see only on TV. Brands are taking notice by making creative YouTube ads that blend technology and the art of storytelling. Here are ten ads from 2018 that exemplified this the best.

Surf Excel Ramazan 2018 | #EkNekiRozana

Brand Surf Excel Pakistan Creative Agency Lowe & Rauf Media Agency Mindshare
1

Kia Pakistan India per baazi lay gaya?

Brand Goto Online Shopping Creative Agency Olive Digital Media Agency Olive Digital
2

Peek Freans Cake Up | TVC 2018 | Real Rishtey

Brand Peek Freans Creative Agency Ogilvy & Mather Media Agency Group M
3

Shan Thematic 2018 - #OneBiryaniOneFamily

Brand Shan Foods Creative Agency Ogilvy & Mather Media Agency Mediacom
4

Dr.Lifebuoy V/S Jaraseem Episode 4

Brand Lifebuoy Pakistan Creative Agency Lowe & Rauf Media Agency Mindshare
5

Ariel: Oho Nahi, Hoo Hoo

Brand Ariel Pakistan Creative Agency Adcom Pvt Ltd Media Agency Starcom
6

NESTLÉ CERELAC Loree Kahani presents Chanda Mama sung by Ali Noor & Zeb Bangash!

Brand Nestlé Start Healthy Stay Healthy Pakistan Creative Agency Ogilvy & Mather Media Agency Maxus
7

Pepsi Battle of the Bands Season 3

Brand Pepsi Pakistan Creative Agency Saatchi & Saatchi Media Agency Mindshare
8

Coke and Music TVC

Brand Coca-Cola Pakistan Creative Agency Ogilvy & Mather Media Agency Starcom
9

پنجاب کے رنگ | صبا قمر | عاصم اظہر | فن مٹی سے | Celebrating Punjab Funn Mitti Se

Brand Funn Mitti Se Creative Agency Walnut Media Media Agency Walnut Media
10

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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