According to Ipsos, YouTube is the most preferred online video streaming platform among millennials in Pakistan. This trend was picked up from the ads on the leaderboard, where much of the content, including those with strong female leads, was catered towards millennials. Made-for-digital content also prevailed across the ads on the leaderboard, which showcased the beauty of YouTube as a creative canvas for brands, giving them as much or as little time as they need to tell their story in whatever form works best for their message.
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