In the second half of 2018, several brands captured Singaporeans' attention by highlighting important social issues. The National Council of Social Service challenged the stigma surrounding mental health and KindnessSG encouraged viewers to make a greater effort to help others. Check out the top video ads that Singaporeans chose to watch, in no particular order.

A Social Experiment on Mental Health Stigma | Beyond the Label

Brand National Council of Social Service
1

iPhone XS — Growth Spurt — Apple

Brand Apple Singapore
2

Freshness promised. Or your money back.

Brand RedMart
3

Are your antibiotics in the wrong fight? (30s)

Brand HPBsg
4

My Smart Ahma #3

Brand Smart Nation Singapore
5

Gunting The Series: Episode 5 《 Malay drama with English subtitles 》

Brand govsingapore
6

McDonald's Samurai Burger - Eng (30s)

Brand McDSG
7

Singapore: The Impossible Story

Brand Singapore EDB
8

Love at First Flight Trailer | 从心起飞预告

Brand Changi Airport
9

Singapore Kindness Movement - Be Greater

Brand KindnessSG
10

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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