One Minute With: Simon Cook, managing director at Cannes Lions, on why good leadership is like gardening

One Minute With: Simon Cook, managing director at Cannes Lions, on why good leadership is like gardening

Published
February 2020

Simon Cook, managing director at Cannes Lions, focuses on creating a collaborative culture by listening to others. Hear why he believes being a leader means putting your team first in this one-minute Q&A.

0:01

Interviewer: What industry topic doesn’t get talked about enough?

0:02

Simon Cook: Ageism.

0:07

Simon Cook: My name’s Simon Cook. I’m the managing director of Cannes Lions.

0:10

Interviewer: What’s the best career wisdom you’ve ever received?

0:12

Simon Cook: That as a leader, you are in service to your team, not the other way around.

0:17

Interviewer: What’s the hardest career lesson you’ve ever learnt?

0:19

Simon Cook: That you can’t do everything yourself.

0:21

Interviewer: What’s your professional superpower?

0:23

Simon Cook: Listening. Because we have two ears and one mouth.

0:25

Interviewer: What comes to mind when we say “machine learning”?

0:28

Simon Cook: Opportunity.

0:29

Interviewer: “Programmatic”?

0:30

Simon Cook: Not quite there.

0:31

Interviewer: “Future marketer”?

0:32

Simon Cook: Exciting.

0:33

Interviewer: What’s your YouTube sinful indulgence?

0:36

Simon Cook: I don’t want to say.

0:38

Interviewer: Come on!

0:39

Simon Cook: Probably like pop videos that I shouldn’t be watching at my age.

0:43

Interviewer: Any parting words of wisdom for the next generation of creative minds?

0:46

Simon Cook: If you want to be a leader, don’t try and be a coach or a colonel, or win the war. Just try and be a gardener. Try and create the right environment where other people can flourish.

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