One Minute With: Jan-Paul Jeffrey, Spotify’s head of marketing for SEA, reveals his superpower

One Minute With: Jan-Paul Jeffrey, Spotify’s head of marketing for SEA, reveals his superpower

Published
January 2020

Watch our One Minute With video with Jan-Paul Jeffrey, head of marketing for SEA at Spotify, for his thoughts on career lessons, programmatic, and more.

0:01

Interviewer: What’s the hardest career lesson you’ve learned?

0:03

Jan-Paul Jeffrey: That it’s okay to fail.

0:08

Jan-Paul Jeffrey: Hi my name’s Jan-Paul Jeffrey. I work for Spotify and I’m the head of marketing for Southeast Asia.

0:14

Interviewer: What comes to mind when you hear, “Machine learning”?

0:16

Jan-Paul Jeffrey: Discovery of music.

0:18

Interviewer: “Programmatic”?

0:19

Jan-Paul Jeffrey: Complicated ads.

0:20

Interviewer: “Creativity”?

0:21

Jan-Paul Jeffrey: In everything you do.

0:22

Interviewer: What’s your professional superpower?

0:24

Jan-Paul Jeffrey: To focus. Focus the team on a few big things versus lots and lots of activities.

0:29

Interviewer: What’s your biggest pet peeve?

0:30

Jan-Paul Jeffrey: Not being right?

0:32

Interviewer: What habit have you had to break to become a more effective leader?

0:36

Jan-Paul Jeffrey: Really seeking to understand other people’s point of view before jumping in with a solution.

0:41

Interviewer: What’s a common misperception about you?

0:43

Jan-Paul Jeffrey: That I'm Swedish?

0:45

Interviewer: If you weren’t doing what you were doing, what would you be doing?

0:48

Jan-Paul Jeffrey: I’d love to be a rockstar, but that’s never going to happen.

0:51

Interviewer: What's the best career wisdom you've ever received?

0:53

Jan-Paul Jeffrey: Fewer. Bigger. Better. Different.

0:56

Interviewer: Any parting words of wisdom for the next generation of marketers?

0:59

Jan-Paul Jeffrey: Stay hungry, continue learning.

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