One Minute With: John Bergdahl, creative partner at Forsman & Bodenfors, on what machine learning can’t replicate

One Minute With: John Bergdahl, creative partner at Forsman & Bodenfors, on what machine learning can’t replicate

Published
March 2020

John Bergdahl, creative partner at Forsman & Bodenfors — the mastermind behind some of the world’s most memorable campaigns like Volvo Trucks’ "The Epic Split" — chatted about everything from his professional superpower to his go-to karaoke song. Check out his 60-second Q&A to find out more.

0:00

Interviewer: What’s your go-to karaoke song?

0:02

John Bergdahl: “I Did It My Way.”

0:06

John Bergdahl: My name's John Bergdahl. I'm from Forsman & Bodenfors in Singapore.

0:10

Interviewer: What’s your professional superpower?

0:12

John Bergdahl: Listening.

0:13

Interviewer: What industry topic doesn’t get talked about enough?

0:16

John Bergdahl: Great ideas.

0:17

Interviewer: What industry topic do you wish people would stop talking about already?

0:20

John Bergdahl: Doing as much content as possible

0:23

Interviewer: What comes to mind when you hear “machine learning”?

0:25

John Bergdahl: I think about Google when I hear the words “machine learning.”

0:29

Interviewer: What’s your YouTube sinful indulgence?

0:31

John Bergdahl: Tiny Desk.

0:32

Interviewer: What’s the hardest part of your job?

0:34

John Bergdahl: Workshops.

0:35

Interviewer: The most underrated part?

0:37

John Bergdahl: Coming up with ideas.

0:38

Interviewer: What’s a common misperception about you?

0:40

John Bergdahl: That I recently got my moustache. I’ve had it for years. Decades.

0:45

Interviewer: What’s your worst habit?

0:47

John Bergdahl: It’s hard for me to get up in the morning. I have four kids.

0:50

Interviewer: What’s the hardest career lesson you’ve learned?

0:52

John Bergdahl: Every time I present ideas that I love and that no one wants to buy. That's so sad.

0:59

Interviewer: What’s the one human trait that machine learning just can’t replicate?

1:03

John Bergdahl: I think love and music, and friendship.

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