One Minute With: John Bergdahl, creative partner at Forsman & Bodenfors, on what machine learning can’t replicate
John Bergdahl, creative partner at Forsman & Bodenfors — the mastermind behind some of the world’s most memorable campaigns like Volvo Trucks’ "The Epic Split" — chatted about everything from his professional superpower to his go-to karaoke song. Check out his 60-second Q&A to find out more.
Interviewer: What’s your go-to karaoke song?
John Bergdahl: “I Did It My Way.”
John Bergdahl: My name's John Bergdahl. I'm from Forsman & Bodenfors in Singapore.
Interviewer: What’s your professional superpower?
John Bergdahl: Listening.
Interviewer: What industry topic doesn’t get talked about enough?
John Bergdahl: Great ideas.
Interviewer: What industry topic do you wish people would stop talking about already?
John Bergdahl: Doing as much content as possible
Interviewer: What comes to mind when you hear “machine learning”?
John Bergdahl: I think about Google when I hear the words “machine learning.”
Interviewer: What’s your YouTube sinful indulgence?
John Bergdahl: Tiny Desk.
Interviewer: What’s the hardest part of your job?
John Bergdahl: Workshops.
Interviewer: The most underrated part?
John Bergdahl: Coming up with ideas.
Interviewer: What’s a common misperception about you?
John Bergdahl: That I recently got my moustache. I’ve had it for years. Decades.
Interviewer: What’s your worst habit?
John Bergdahl: It’s hard for me to get up in the morning. I have four kids.
Interviewer: What’s the hardest career lesson you’ve learned?
John Bergdahl: Every time I present ideas that I love and that no one wants to buy. That's so sad.
Interviewer: What’s the one human trait that machine learning just can’t replicate?
John Bergdahl: I think love and music, and friendship.