One Minute With: Tuomas Peltoniemi, R/GA’s executive VP for APAC, on how Tintin™ influenced his storytelling
Tuomas Peltoniemi, executive VP and managing director for APAC at R/GA, believes marketers should talk less about machine learning — and focus more on using it instead. Watch his 60-second Q&A to find out about the personal and professional lessons he’s learned as a leader.
Interviewer: What’s a common misperception about you?
Tuomas Peltoniemi: People think I am too serious sometimes.
Tuomas Peltoniemi: My name’s Tuomas. I’m the regional managing director for APAC at R/GA.
Interviewer: How did you get into the creative business?
Tuomas Peltoniemi: Started as a developer at 17 years old.
Interviewer: Best career wisdom you’ve ever received?
Tuomas Peltoniemi: Go big or go home.
Interviewer: Hardest career lesson you have ever learned?
Tuomas Peltoniemi: Selling something our team couldn’t deliver.
Interviewer: What industry topic do you wish people would stop talking about already?
Tuomas Peltoniemi: AI.
Interviewer: What comes to mind when you hear “machine learning”?
Tuomas Peltoniemi: Talk about it too much. Not enough application.
Interviewer: What habit did you have to break to be a more effective leader?
Tuomas Peltoniemi: Letting go.
Interviewer: What’s the hardest part of your job?
Tuomas Peltoniemi: Diversity of regions.
Interviewer: What was your favorite book growing up?
Tuomas Peltoniemi: The Tintin™ book series.
Tuomas Peltoniemi: I just found it really interesting because it was all about visual and text, not about just reading.
Interviewer: What is your go-to karaoke song?
Tuomas Peltoniemi: "Hotel California" by the Eagles.
Interviewer: Most importantly, are you having fun right now?
Tuomas Peltoniemi: I am.