One Minute With: Tuomas Peltoniemi, R/GA’s executive VP for APAC, on how Tintin™ influenced his storytelling

One Minute With: Tuomas Peltoniemi, R/GA’s executive VP for APAC, on how Tintin™ influenced his storytelling

Published
February 2020

Tuomas Peltoniemi, executive VP and managing director for APAC at R/GA, believes marketers should talk less about machine learning — and focus more on using it instead. Watch his 60-second Q&A to find out about the personal and professional lessons he’s learned as a leader.

0:01

Interviewer: What’s a common misperception about you?

0:02

Tuomas Peltoniemi: People think I am too serious sometimes.

0:07

Tuomas Peltoniemi: My name’s Tuomas. I’m the regional managing director for APAC at R/GA.

0:11

Interviewer: How did you get into the creative business?

0:13

Tuomas Peltoniemi: Started as a developer at 17 years old.

0:16

Interviewer: Best career wisdom you’ve ever received?

0:18

Tuomas Peltoniemi: Go big or go home.

0:20

Interviewer: Hardest career lesson you have ever learned?

0:22

Tuomas Peltoniemi: Selling something our team couldn’t deliver.

0:24

Interviewer: What industry topic do you wish people would stop talking about already?

0:27

Tuomas Peltoniemi: AI.

0:28

Interviewer: What comes to mind when you hear “machine learning”?

0:32

Tuomas Peltoniemi: Talk about it too much. Not enough application.

0:34

Interviewer: What habit did you have to break to be a more effective leader?

0:37

Tuomas Peltoniemi: Letting go.

0:38

Interviewer: What’s the hardest part of your job?

0:40

Tuomas Peltoniemi: Diversity of regions.

0:41

Interviewer: What was your favorite book growing up?

0:43

Tuomas Peltoniemi: The Tintin™ book series.

0:45

Interviewer: Why?

0:46

Tuomas Peltoniemi: I just found it really interesting because it was all about visual and text, not about just reading.

0:51

Interviewer: What is your go-to karaoke song?

0:53

Tuomas Peltoniemi: "Hotel California" by the Eagles.

0:55

Interviewer: Most importantly, are you having fun right now?

0:56

Tuomas Peltoniemi: I am.

One Minute With: Simon Cook, managing director at Cannes Lions, on why good leadership is like gardening