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Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Feature of the month

Why now is the time to embrace automation in your marketing, and how to get started

Join Jim Lecinski, marketing professor at Kellogg School of Management, and Mel Silva, managing director and vice president of Google Australia and New Zealand, as they discuss how brands can realise growth through automation.
Why now is the time to embrace automation in your marketing, and how to get started

Feature of the month

Why now is the time to embrace automation in your marketing, and how to get started

Join Jim Lecinski, marketing professor at Kellogg School of Management, and Mel Silva, managing director and vice president of Google Australia and New Zealand, as they discuss how brands can realise growth through automation.

Consumer insights

Asia Pacific Article
Article

The people and platforms you need to grow your customer base

Asia Pacific Article
Article

How Google Ads is enabling an inclusive future for APAC

Australia & New Zealand Article
Article

Your 2022 guide to drive retail sales and reach new customers with Google

Australia & New Zealand Video
Video

Shape your retail strategy for digital-first shopping

Watch now
Australia & New Zealand Article
Article

Year in Search 2021: Look back to move your marketing forward

Asia Pacific Article
Article

Ready for 2022: Marketing strategies and consumer insights that will help you plan for the future

Australia & New Zealand Visual Story
Visual Story

How store closures impacted Australian shopping behaviour

Marketing strategies & innovations

Australia & New Zealand Article
Article

Why now is the time to embrace automation in your marketing, and how to get started

Perspective
Perspective

How Google’s in-house marketers are adapting to a shifting privacy environment

Australia & New Zealand Article
Article

Brand building in today’s media landscape: Marketing tips from 5 experts

Global Perspective
Perspective

3 ways agencies can help clients drive digital transformation

Global Article
Article

What does it take to become a digital leader? Research about 2,000 global companies reveals 3 keys to success

Asia Pacific Article
Article

How To Find And Connect With Your Most Valuable Customers To Maximise Profits

Australia & New Zealand Collection
Collection

YouTube Works: Driving success now and in the long run with online video

In-depth reading

Rethink the Mix: Creating impactful multimedia campaigns

Find out why experimenting with your media mix and showing up across channels boosts ROI and marketing effectiveness.

21 Items

Building more inclusive marketing and diverse corporate cultures

Learn how to further prioritise diversity, equity, and inclusion with the latest resources and research.

23 Collections

The Update: A video series with marketing experts

Stay up to date on new products, trends, and marketing strategies with insights from industry leaders.

14 Collections

Unboxing online video effectiveness

Explore how to connect with Aussies and Kiwis across screens no matter when, where, and how they press play.

13 Articles

Tools for marketers