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Latest trends and stories

Why YouTube plays an essential role in Aussies’ lives

Collection

Inside Google Marketing: Using technology to preserve and celebrate Australian culture

Article May 2018

Uber Eats delivers timely, contextual creative to hungry Australians

Case Study April 2018

Innovative Australian research unveils the path to purchase for international flights

Article April 2018

How Aussie advertisers are making the most of programmatic

Article May 2018

Aiming to please: How data-driven attribution helped Target reach Aussies in their moments of need

Case Study May 2018

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Consumer Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviors.

Test My Site

Most mobile sites lose half of their visitors while loading. See your site's speed—and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the journey from consideration to purchase.

Display Benchmarks

Pull up-to-date industry bench marks for your display campaigns.