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Latest trends and stories

Why YouTube plays an essential role in Aussies’ lives

Collection

Google’s New Advertising Brands: What They Mean for Your Business

Interview July 2018

How Foxtel captured Aussies’ attention with sports moments that matter to them

Case Study June 2018

Inside Google Marketing: Using technology to preserve and celebrate Australian culture

Article May 2018

How smart advertising technologies are empowering SMBs in Australia

Article July 2018

Q&A with Essence & Google: key takeaways from a programmatic journey

Article July 2018

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Marketing Resources

Advertising Channels

Consumer Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviors.

Test My Site

Most mobile sites lose half of their visitors while loading. See your site's speed—and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the journey from consideration to purchase.

Display Benchmarks

Pull up-to-date industry bench marks for your display campaigns.