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Take your marketing further with Google. Think with Google.

Feature of the month

Realise Commerce Everywhere: Transform changing consumer habits into opportunities

Lines are blurring between what consumers do online and in person. So how can marketers and agencies influence shoppers on these messy journeys? In our new collection, learn how to reshape your retail strategy with digital technology to meet Australians and New Zealanders where and when they shop.
Realise Commerce Everywhere: Transform changing consumer habits into opportunities

Feature of the month

Realise Commerce Everywhere: Transform changing consumer habits into opportunities

Lines are blurring between what consumers do online and in person. So how can marketers and agencies influence shoppers on these messy journeys? In our new collection, learn how to reshape your retail strategy with digital technology to meet Australians and New Zealanders where and when they shop.

Consumer insights

Asia Pacific Article
Article

Your 2022 guide to drive retail sales and reach new customers with Google

Australia & New Zealand Video
Video

Shape your retail strategy for digital-first shopping

Watch now
Australia & New Zealand Article
Article

Year in Search 2021: Look back to move your marketing forward

Asia Pacific Article
Article

Ready for 2022: Marketing strategies and consumer insights that will help you plan for the future

Australia & New Zealand Visual Story
Visual Story

How store closures impacted Australian shopping behaviour

Asia Pacific Visual Story
Visual Story

What makes a trend? Human truths behind the top 5 YouTube trends

Marketing strategies & innovations

Asia Pacific Report
Report

Test, learn, and grow: A playbook for driving ad performance with experimentation

Global Article
Article

Ukraine: How Google is helping

Australia & New Zealand Article
Article

How to use first-party data and automation to future-proof your marketing strategy

Australia Case Study
Case Study

Experiment: How KFC boosted store sales by engaging hungry Australians on Search

Global Article
Article

Build better creative for your performance marketing

Article
Article

What Google is doing to make web and app experiences safer and more accessible

In-depth reading

Rethink the Mix: Creating impactful multimedia campaigns

Find out why experimenting with your media mix and showing up across channels boosts ROI and marketing effectiveness.

21 Items

Building more inclusive marketing and diverse corporate cultures

Learn how to further prioritise diversity, equity, and inclusion with the latest resources and research.

23 Collections

The Update: A video series with marketing experts

Stay up to date on new products, trends, and marketing strategies with insights from industry leaders.

14 Collections

Unboxing online video effectiveness

Explore how to connect with Aussies and Kiwis across screens no matter when, where, and how they press play.

13 Articles

Tools for marketers