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Feature of the month

2019 YouTube Ads Leaderboards: A look back at viewers’ favourite video spots

From collaborating with popular creators to trying out new camera tricks, there are plenty of ways to take your online video creative to the next level. Explore our 2019 YouTube Ads Leaderboards to get inspiration from brands that won over Aussies and Kiwis last year.

Local picks

Measuring the incremental impact of marketing spend on tourism in New Zealand

Hear from 11 experts how brands can succeed with digital in 2020

Becoming customer-centric is a long-term play. Here’s why it’s worth it

How Harmoney found a smarter way to surface lifetime value with machine learning

Content worth watching: New research on what Australian viewers love

Uncovering new dimensions in digital marketing maturity with BCG

How a unique approach to storytelling delivered industry-leading results for a franchise film release

Why getting to know your consumers better starts with de-siloing your data

Global Insights

Interactive Feature

We're always thinking about travel

One minute with ...

The search trends that defined Google’s Year in Search

In-Depth Reading

Data-driven marketing in a privacy-focused world

Learn how to be privacy-conscious while delivering excellent marketing.

The new primetime is personal

Get tips for rethinking your approach to video as viewer passion takes centre stage.

Go behind the scenes with industry thought leaders

Watch industry leaders share insights that inspire us to think differently, innovate, and drive long-term business success.

Campaign effectiveness

Find out how to maximise your ads’ impact with audience reach and creative development,

Mastering customer centricity to drive long-term impact

Learn how to use data to reach your highest value customers across channels and platforms.

Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviors.

Test My Site

Most mobile sites lose half of their visitors while loading. See your site's speed—and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the journey from consideration to purchase.

Display Benchmarks

Pull up-to-date industry bench marks for your display campaigns.

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