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Feature of the month

‘Tis the retail season: How to engage Aussies when they’re ready to shop

How can you make sure you’re meeting festive shoppers’ expectations? Read Google Australia and New Zealand’s Industry Director of Retail Renee Gamble’s tips for engaging Aussies this holiday season.

Local picks

Australia & New Zealand Article
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Article

COVID-19 has made consumer decision-making even more complicated. Here’s what you need to know

Australia & New Zealand Article
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Article

“The Work Behind the Work”: Why now is the time for creative bravery

Australia & New Zealand Video
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Video

How Tourism New Zealand invited the world to an open-world gaming experience on YouTube

Watch now
Australia & New Zealand Article
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Article

What drives attention? Exploring the new front line of ad effectiveness

Australia & New Zealand Collection
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Collection

Rethink the mix

Australia & New Zealand Case Study
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Case Study

Gearing up for digital transformation: How the NRMA rolled out a data-driven Search strategy

Global Insights

Perspective
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Perspective

How sequential storytelling on YouTube is helping the United Nations tackle Global Goals

Open
Report
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Report

The marketer’s playbook for navigating today’s privacy environment

Open
Collection
The update - i leader di Google e gli esperti del settore condividono insight utili ai professionisti del marketing in questo momento.
Collection

The Update

Open
Interactive Feature
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Interactive Feature

Are recent trends here to stay?

Open

In-Depth Reading

Data-driven marketing in a privacy-focused world

Learn how to be privacy-conscious while delivering excellent marketing.

7 Items

The new primetime is personal

Get tips for rethinking your approach to video as viewer passion takes centre stage.

7 Items

Go behind the scenes with industry thought leaders

Watch industry leaders share insights that inspire us to think differently, innovate, and drive long-term business success.

10 Items

Campaign effectiveness

Find out how to maximise your ads’ impact with audience reach and creative development,

10 Items

Mastering customer centricity to drive long-term impact

Learn how to use data to reach your highest value customers across channels and platforms.

4 Items

Tools for marketers

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Google Trends

Gauge consumer behaviour with real-time search trends.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Rich Media Gallery

Browse innovative creative from top advertisers and agencies.