Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the month Decoding how consumers make purchase decisions Unpack our two-year-long study of 250,000 online shopping journeys and draw on decades of behavioural science to share how marketers can show up when it matters most — especially during times of uncertainty. Local picks Video Video Episode 3: Science and simulation Video Video Episode 2: A new model of consumer decision-making Video Video Episode 1: Exploring “The Messy Middle” Article Article Analytic Partners’ Paul Sinkinson: Future-proof your market position Article Article People bring their offline passions online with YouTube Collection Collection Resources and insights to help you adjust to a new reality Global Insights Interactive Feature Interactive Feature Are recent trends here to stay? United States Perspective Perspective Why human metrics are just as important as business metrics Article Article Privacy + personalisation: How APAC brands can responsibly unlock the full value of first-party data Article Article Dispatches from April: The latest observations on creative effectiveness amid COVID-19 Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading Data-driven marketing in a privacy-focused world Learn how to be privacy-conscious while delivering excellent marketing. 7 Items The new primetime is personal Get tips for rethinking your approach to video as viewer passion takes centre stage. 7 Items Go behind the scenes with industry thought leaders Watch industry leaders share insights that inspire us to think differently, innovate, and drive long-term business success. 10 Items Campaign effectiveness Find out how to maximise your ads’ impact with audience reach and creative development, 9 Items Mastering customer centricity to drive long-term impact Learn how to use data to reach your highest value customers across channels and platforms. 4 Items Tools for marketers Google Trends Google Trends Use real-time search data to help you gauge consumer search behaviours. Test My Site Test My Site Most mobile sites lose half of their visitors while loading. See your site's speed — and get tips on how to make it faster. Shopping Insights (US Only) Shopping Insights (US Only) With search volume data for more than 6,000 products and services, a robust tool for gauging trends by city, region, and season. Rich Media Gallery Rich Media Gallery Browse innovative creative from top advertisers and agencies to inspire your next campaign.