Insights. Ideas. Inspiration.

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Feature of the month

Content worth watching: New research on what Australian viewers love

Explore our new ethnography research to see what “high-value” content means for Aussies in the era of personal primetimes.

Local picks

Video
Video

Becoming customer-centric is a long-term play. Here’s why it’s worth it

Article
Article

How Harmoney found a smarter way to surface lifetime value with machine learning

Video
Video

Uncovering new dimensions in digital marketing maturity with BCG

Case Study
Case Study

How a unique approach to storytelling delivered industry-leading results for a franchise film release

Article
Article

Why getting to know your consumers better starts with de-siloing your data

Article
Article

Make it personal: 5 rules of engagement for video ads that work

Perspective
Perspective

Forget about primetime. To attract viewers, follow their passions

Article
Article

“A leap of faith”: Samsung Australia’s journey to digital marketing maturity

Global Insights

Collection
Collection

One minute with ...

Open
United States Video
Video

The search trends that defined Google’s Year in Search

Open
United States Perspective
Perspective

3 measurement resolutions all marketers should make for 2020

Open

In-Depth Reading

Data-driven marketing in a privacy-focused world

Learn how to be privacy-conscious while delivering excellent marketing.

6 Items

The new primetime is personal

Get tips for rethinking your approach to video as viewer passion takes centre stage.

7 Items

Go behind the scenes with industry thought leaders

Watch industry leaders share insights that inspire us to think differently, innovate, and drive long-term business success.

10 Items

Campaign effectiveness

Find out how to maximise your ads’ impact with audience reach and creative development,

9 Items

Mastering customer centricity to drive long-term impact

Learn how to use data to reach your highest value customers across channels and platforms.

4 Items

Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviors.

Test My Site

Most mobile sites lose half of their visitors while loading. See your site's speed—and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the journey from consideration to purchase.

Display Benchmarks

Pull up-to-date industry bench marks for your display campaigns.