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Take your marketing further with Google. Think with Google.

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10 years of Think with Google: A dark-skinned person wearing a white dress shirt and stylish gray pants with their hair up in a bun explores a long scroll containing timeless digital marketing articles. A clock appears in the background.

10 timeless articles that mark 10 years of Think with Google

December 2022
 A woman with dark skin and long black hair considers the privacy and analytics tools available to improve her brand’s measurement plan.

How to build a successful measurement plan for 2023

October 2022
 A mobile phone featuring a person sitting in a wheelchair watching content on a mobile phone. Small illustrations of a lightbulb, test tube, and the YouTube play button surround the phone.

Why marketers are missing content people want — and 3 ways relevant creative can change that

August 2022
 Two women watching YouTube videos on a laptop surrounded by a heart, like, and user profile icon representing their engagement with the video content they are interacting with.

YouTube is indispensable to today’s audiences. Here’s how brands can reach them

August 2022
 A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

What the latest Search innovations mean for marketers

October 2022
 Two boxes featuring a woman and a man looking at a mobile phone. Icons of a light bulb, maps of Australia and New Zealand, the YouTube play button, and a director’s clapboard surround the boxes.

Why bold brands across Australia and New Zealand live on YouTube

August 2022
 Three women of color use laptops in an office workspace as they run incrementality tests and use Google Analytics to measure their brand’s media performance.

Inside the Google media team’s cookieless measurement tool kit

October 2022
 A man on his phone and a woman pointing to a browser window with a profile icon, heart, shopping basket, lock, and path, representing how agencies help clients navigate retail trends, customer loyalty, inclusive advertising, and first-party data.

Advice from top agencies on turning marketing trends into client success

August 2022
 A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.

Embracing first-party data: 3 success stories in partnership with HubSpot

November 2022

Shape your retail strategy for digital-first shopping

March 2022
 Photo of marketing guru Mark Ritson. A circle with horizontal lines is behind the photo, which is layered on top of a background with a line running across the middle.

“The Long and The Short Of It” with Mark Ritson

June 2022
 A man using his phone, with a lock on the mobile screen behind him linked to a bar chart, cog, and security shield, representing future-proofing businesses using marketing automation and first-party data, while respecting customer data privacy.

How data-driven, privacy-safe marketing will future-proof your brand’s growth

June 2022
 A person holding a mobile phone sits on a large browser window, which is surrounded by smaller browser windows featuring a shield enclosing a human silhouette and a lock. A large, green check mark is layered on top.

Realise consumer trust: How to build lasting relationships for business growth

October 2022
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How to use first-party data and automation to future-proof your marketing strategy

March 2022
 A black-and-white photo of a woman surrounded by illustrations of a star, check mark, and bar chart set against a rectangular green backdrop.

Reach, relevance, and results: Bold brands put YouTube at the heart of their campaigns

August 2022
 Five black and white headshots of brand experts Nathalie Nahai, Les Binet, Paul Sinkinson, Chrissie Hanson, and Hamish McPharlin against a red striped backdrop. A red ellipsis icon, a red shopping tag icon, and a red light bulb icon surround the headshots

Brand building in today’s media landscape: Marketing tips from 5 experts

June 2022

Why now is the time to embrace automation in your marketing, and how to get started

June 2022
 Photo of marketing guru Mark Ritson and Menulog CMO Simon Cheng.

“The Long and The Short Of It” with Mark Ritson: Episode 1, Menulog CMO Simon Cheng

June 2022
 An upward trending arrow overlaying a woman shopping online on mobile and a man watching video content on a tablet, representing the potential to grow your customer base with consumer behavior insights on video content and online shopping behavior.

The people and platforms you need to grow your customer base

June 2022
 A smiling woman wearing a sweater carries a holiday gift.

2022 Retail Marketing Guide: Be ready for seasonal shopping moments

May 2022
 A mobile phone featuring a person sitting in a wheelchair watching content on a mobile phone. Small illustrations of a lightbulb, test tube, and the YouTube play button surround the phone.

Why marketers are missing content people want — and 3 ways relevant creative can change that

August 2022
 Two women watching YouTube videos on a laptop surrounded by a heart, like, and user profile icon representing their engagement with the video content they are interacting with.

YouTube is indispensable to today’s audiences. Here’s how brands can reach them

August 2022
 Two boxes featuring a woman and a man looking at a mobile phone. Icons of a light bulb, maps of Australia and New Zealand, the YouTube play button, and a director’s clapboard surround the boxes.

Why bold brands across Australia and New Zealand live on YouTube

August 2022
 Photo of marketing guru Mark Ritson. A circle with horizontal lines is behind the photo, which is layered on top of a background with a line running across the middle.

“The Long and The Short Of It” with Mark Ritson

June 2022
 A black-and-white photo of a woman surrounded by illustrations of a star, check mark, and bar chart set against a rectangular green backdrop.

Reach, relevance, and results: Bold brands put YouTube at the heart of their campaigns

August 2022
 Five black and white headshots of brand experts Nathalie Nahai, Les Binet, Paul Sinkinson, Chrissie Hanson, and Hamish McPharlin against a red striped backdrop. A red ellipsis icon, a red shopping tag icon, and a red light bulb icon surround the headshots

Brand building in today’s media landscape: Marketing tips from 5 experts

June 2022
 Photo of marketing guru Mark Ritson and Menulog CMO Simon Cheng.

“The Long and The Short Of It” with Mark Ritson: Episode 1, Menulog CMO Simon Cheng

June 2022
 Photo of marketing guru Mark Ritson and Optus CMO Melissa Hopkins.

“The Long and The Short Of It” with Mark Ritson: Episode 2, Optus CMO Melissa Hopkins

June 2022
 A clapperboard, a star in a speech bubble above a browser, and a YouTube logo beside a mobile phone recording audio, representing media consumption habits and video trends in 2021, and ideas and tips for a successful YouTube marketing strategy.

What makes a trend? Human truths behind the top 5 YouTube trends

March 2022
 TwG_AUNZ_RealiseCommerce_LongformArticle-FeaturedImage

How to use first-party data and automation to future-proof your marketing strategy

March 2022

Why now is the time to embrace automation in your marketing, and how to get started

June 2022
 An illustration of a woman on a laptop. Illustrations of an upward arrow, a gear wheel, and a magnifying glass are layered on top.

Demystifying automation: Realise growth opportunities with technology

June 2022
 A white woman sits at the base of a life-size chess piece while working on a laptop. Based on her privacy and user settings, she sees a programmatic ad tailored to her preferences.

4 steps to future-proof your programmatic strategy

March 2022
 A man pointing at a mobile phone screen with a loudhailer, gear, and heart icon, and an upward trendline, representing how brands can maximize profits by acquiring customers with high customer lifetime value using marketing automation.

How to find and connect with your most valuable customers to maximise profits

June 2022
 A woman holding a loudhailer standing beside a mobile phone with a shopping cart, video, and cog, representing how marketing automation can improve omnichannel customer experience and help brands connect with customers and increase revenue.

How to show up at the right moments for consumers and increase your revenue

June 2022
 A man on his phone and a woman pointing to a browser window with a profile icon, heart, shopping basket, lock, and path, representing how agencies help clients navigate retail trends, customer loyalty, inclusive advertising, and first-party data.

Advice from top agencies on turning marketing trends into client success

August 2022

Shape your retail strategy for digital-first shopping

March 2022
 An upward trending arrow overlaying a woman shopping online on mobile and a man watching video content on a tablet, representing the potential to grow your customer base with consumer behavior insights on video content and online shopping behavior.

The people and platforms you need to grow your customer base

June 2022
 A visually impaired man holds a cane while a woman points at a download icon on a mobile screen with a search bar across, representing responsible marketing in APAC driven by automation, privacy, and measurement in search marketing.

How Google Ads is enabling an inclusive future for APAC

June 2022
 A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.

Embracing first-party data: 3 success stories in partnership with HubSpot

November 2022
 A man using his phone, with a lock on the mobile screen behind him linked to a bar chart, cog, and security shield, representing future-proofing businesses using marketing automation and first-party data, while respecting customer data privacy.

How data-driven, privacy-safe marketing will future-proof your brand’s growth

June 2022
 A person holding a mobile phone sits on a large browser window, which is surrounded by smaller browser windows featuring a shield enclosing a human silhouette and a lock. A large, green check mark is layered on top.

Realise consumer trust: How to build lasting relationships for business growth

October 2022
 A woman points to a set of customer data while a man places a lock on it, representing the importance of protecting customer privacy and responsible first-party data collection to build customer trust and improve business performance.

APAC’s privacy imperative: How marketers and publishers can earn trust while driving performance

June 2022
 A smiling woman wearing a sweater carries a holiday gift.

2022 Retail Marketing Guide: Be ready for seasonal shopping moments

May 2022
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Your 2022 guide to drive retail sales and reach new customers with Google

May 2022
 A woman wearing a blazer points a scanner at a product's barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and maximise profits

May 2022
 A woman with dark skin and long black hair considers the privacy and analytics tools available to improve her brand’s measurement plan.

How to build a successful measurement plan for 2023

October 2022
 Three women of color use laptops in an office workspace as they run incrementality tests and use Google Analytics to measure their brand’s media performance.

Inside the Google media team’s cookieless measurement tool kit

October 2022
 A Black woman carries a price tag with HTML code. An Asian American man, kneeling on one leg, lifts a block with a check mark. They are adding these items to a large web browser showing a bar graph, over which hovers a privacy shield.

Fact vs. fiction: 3 measurement myths holding back your marketing

June 2022

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