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Feature of the month

Decoding how consumers make purchase decisions

Unpack our two-year-long study of 250,000 online shopping journeys and draw on decades of behavioural science to share how marketers can show up when it matters most — especially during times of uncertainty.

Local picks

Video

Resources and insights to help you adjust to a new reality

Global Insights

Interactive Feature

Are recent trends here to stay?

Perspective

Why human metrics are just as important as business metrics

Article

Privacy + personalisation: How APAC brands can responsibly unlock the full value of first-party data

Article

Dispatches from April: The latest observations on creative effectiveness amid COVID-19

In-Depth Reading

Data-driven marketing in a privacy-focused world

Learn how to be privacy-conscious while delivering excellent marketing.

7 Items

The new primetime is personal

Get tips for rethinking your approach to video as viewer passion takes centre stage.

7 Items

Go behind the scenes with industry thought leaders

Watch industry leaders share insights that inspire us to think differently, innovate, and drive long-term business success.

10 Items

Campaign effectiveness

Find out how to maximise your ads’ impact with audience reach and creative development,

9 Items

Mastering customer centricity to drive long-term impact

Learn how to use data to reach your highest value customers across channels and platforms.

4 Items

Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviours.

Test My Site

Most mobile sites lose half of their visitors while loading. See your site's speed — and get tips on how to make it faster.

Shopping Insights (US Only)

With search volume data for more than 6,000 products and services, a robust tool for gauging trends by city, region, and season.

Rich Media Gallery

Browse innovative creative from top advertisers and agencies to inspire your next campaign.

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