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Latest trends and stories

How Virgin Australia is using machine learning to reach new travellers

From insights to intent: Why Search is more valuable than ever in Australia

Driving strong business growth through data-driven marketing transformation

Think your company is customer-centric? Here’s why you’re probably wrong

The path to purchase for new car buyers: Why Aussie brands and OEMs need a digital-first strategy

By consolidating your ad buys, you can reach more customers for less. Here’s how Samsung Australia did it

Campaign effectiveness

This Mother's Day, 6 Googler mums share the lessons motherhood taught them about marketing

Better together: combining media to reach the right Aussie audiences

Understanding the Aussie customer journey

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Marketing Resources

Advertising Channels

Consumer Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Consumer Insights

Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviors.

Test My Site

Most mobile sites lose half of their visitors while loading. See your site's speed—and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the journey from consideration to purchase.

Display Benchmarks

Pull up-to-date industry bench marks for your display campaigns.