Insights. Ideas. Inspiration.

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Feature of the month

Raising the curtain on Brandcast 2021

Primetimes are now on-demand across screens big and small. And the brands that snag a spot on viewers’ passion-driven playlists are the ones staying relevant. Learn how to engage and delight mainstream audiences on YouTube.

Consumer insights

Australia & New Zealand Article
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Article

YouTube viewers are reframing relevance. Here’s what brands need to know

Asia Pacific Article
A woman pointing at a globe, gaming controller, YouTube video, laptop, and monitor, signifying the various marketing strategies and consumer insights in 2021 that can help marketers plan ahead and shape the future of digital marketing
Article

Ready for 2022: Marketing strategies and consumer insights that will help you plan for the future

Australia & New Zealand Infographic
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Infographic

3 ways travel marketers can help Australians and New Zealanders plan their next trip

Australia & New Zealand Article
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Article

Aussies and Kiwis are omnichannel shoppers: Show up wherever they research and buy

Australia & New Zealand Collection
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Collection

It's time to rethink "The Line"

Australia & New Zealand Article
Illustrations of three video players containing a person set against a skyline, a paw print, and a person's head and a plus symbol. There's a YouTube logo next to the video players. A red heart is coming out of a woman's phone to the right.
Article

Explore 3 YouTube communities down under that have charmed audiences all over

Marketing strategies & innovations

Asia Pacific Perspective
Simon Kahn, CMO of Google APAC, with an arrow pointing left then right, representing brands moving forward into 2022 after reflecting on customer data privacy, cybersecurity, digital penetration and information credibility in 2021.
Perspective

Inside Google Marketing: Reflections on 2021 and 3 steps to navigate the uncertainty ahead

Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re headed

Asia Pacific Article
A couple watching YouTube on TV
Article

Trending now: How streaming services can increase viewership with YouTube

Asia Pacific Perspective
Two people sit on a couch together looking toward a television. One of them, a woman of color, holds a TV remote. On the other side of the TV, a white woman in a striped blouse stands and points toward the screen. A transparent red check is layered on top
Perspective

How PHD guides clients through the new world of connected TV

Australia & New Zealand Article
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Article

How retailers can turn an omnichannel approach into sustained growth

Australia & New Zealand Article
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Article

Ditch these 5 creative myths to get more from your YouTube ads

In-depth reading

Rethink the Mix: Creating impactful multimedia campaigns

Find out why experimenting with your media mix and showing up across channels boosts ROI and marketing effectiveness.

21 Items

Building more inclusive marketing and diverse corporate cultures

Learn how to further prioritise diversity, equity, and inclusion with the latest resources and research.

23 Collections

The Update: A video series with marketing experts

Stay up to date on new products, trends, and marketing strategies with insights from industry leaders.

14 Collections

Unboxing online video effectiveness

Explore how to connect with Aussies and Kiwis across screens no matter when, where, and how they press play.

13 Articles

Tools for marketers

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Google Trends

Gauge consumer behaviour with real-time search trends.

Open
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Test My Site

Test your mobile site speed and deliver a better experience.

Open
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Rich Media Gallery

Browse innovative creative from top advertisers and agencies.

Open