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Feature of the month

Why bold brands across Australia and New Zealand live on YouTube

What does it take to stand out in today’s complex media landscape? Bold brands excite passionate audiences, take action, and realise effective results on YouTube. Make the most of the platform’s potential with insights from marketing expert Mark Ritson and top brands.

Feature of the month

Why bold brands across Australia and New Zealand live on YouTube

Consumer insights

Marketing strategies & innovations

In-depth reading

Rethink the Mix: Creating impactful multimedia campaigns

Find out why experimenting with your media mix and showing up across channels boosts ROI and marketing effectiveness.

21 Items

Building more inclusive marketing and diverse corporate cultures

Learn how to further prioritise diversity, equity, and inclusion with the latest resources and research.

23 Collections

The Update: A video series with marketing experts

Stay up to date on new products, trends, and marketing strategies with insights from industry leaders.

14 Collections

Unboxing online video effectiveness

Explore how to connect with Aussies and Kiwis across screens no matter when, where, and how they press play.

13 Articles

Tools for marketers

Google Trends

Gauge consumer behaviour with real-time search trends.

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Market Finder

Get data and insights to identify your next global markets.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Rich Media Gallery

Browse innovative creative from top advertisers and agencies.

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Insights. Ideas. Inspiration.

Why bold brands across Australia and New Zealand live on YouTube

Why bold brands across Australia and New Zealand live on YouTube

Consumer insights

YouTube is indispensable to today’s audiences. Here’s how brands can reach them

The oldest screen in the house is new again: Understanding the rise of connected TV

What makes content good?

Advice from top agencies on turning marketing trends into client success

The people and platforms you need to grow your customer base

How Google Ads is enabling an inclusive future for APAC

Your 2022 guide to drive retail sales and reach new customers with Google

Marketing strategies & innovations

Reach, relevance, and results: Bold brands put YouTube at the heart of their campaigns

Why marketers are missing content people want — and 3 ways relevant creative can change that

Why now is the time to embrace automation in your marketing, and how to get started

How Google’s in-house marketers are adapting to a shifting privacy environment

Inside Google Marketing: How to run an experiment engine that drives growth

Brand building in today’s media landscape: Marketing tips from 5 experts

How Google is building the future of measurement for the industry

In-depth reading

Rethink the Mix: Creating impactful multimedia campaigns

Building more inclusive marketing and diverse corporate cultures

The Update: A video series with marketing experts

Unboxing online video effectiveness

Tools for marketers

Google Trends

Market Finder

Test My Site

Rich Media Gallery