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Feature of the month

Mark Ritson is back for YouTube Works: ‘The Long and The Short of It'

YouTube Works series ‘The Long and The Short of It’ with Mark Ritson is back with all-new episodes. Featuring marketing leaders from CommBank Australia, Tourism Australia and Les Mills International, these conversations are packed with inspiration for driving long and short term results on YouTube.

Feature of the month

Mark Ritson is back for YouTube Works: ‘The Long and The Short of It'

YouTube Works series ‘The Long and The Short of It’ with Mark Ritson is back with all-new episodes. Featuring marketing leaders from CommBank Australia, Tourism Australia and Les Mills International, these conversations are packed with inspiration for driving long and short term results on YouTube.

Mark Ritson is back for YouTube Works: ‘The Long and The Short of It'_v3

Mark Ritson is back for YouTube Works: ‘The Long and The Short of It'

A marketer holds a laptop beside a screen with a search bar & a cog branching out to 3 ad creatives, each linked to a persona, as he builds customer relationships & drives conversions with ad personalization using first-party data & AI in marketing.

3 ways you can work smarter, not harder, and drive results with AI in marketing

A woman is holding a mobile phone. To the right, a life-size internet browser with a yellow price tag overlay and a shopping cart icon on the far right with a 2 out of 3 rating. A tangled line runs from the phone to the shopping cart.

The Messy Middle: How behavioural science can help you avoid a pricing race to the bottom

Australia & New Zealand. A woman sitting on a sofa uses a tablet for Search.

Year in Search 2022: Australia & New Zealand

AUNZ’s hottest destinations in 2023: How to keep up with travellers’ demand

Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.

Are short-form or long-form videos better for brands? Viewers and creators say both are

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

How to amplify your sustainability efforts through your user experience - Thumbnail

How to amplify your sustainability efforts through your user experience

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

A man with a mobile phone sits on an armchair. To the right, a life-size mobile device with 3 icons popping out: 2 internet browsers with shopping-related icons and a line graph. A woman sits on the floor, interacting with one of the browsers.

The App Advantage: The case for advertisers to engage mobile app users

Two boxes featuring a woman and a man looking at a mobile phone. Icons of a light bulb, maps of Australia and New Zealand, the YouTube play button, and a director’s clapboard surround the boxes.

Why bold brands across Australia and New Zealand live on YouTube

10 years of Think with Google: A dark-skinned person wearing a white dress shirt and stylish gray pants with their hair up in a bun explores a long scroll containing timeless digital marketing articles. A clock appears in the background.

10 timeless articles that mark 10 years of Think with Google

YouTube is indispensable to today’s audiences. Here’s how brands can reach them

A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.

Embracing first-party data: 3 success stories in partnership with HubSpot

A mobile phone featuring a person sitting in a wheelchair watching content on a mobile phone. Small illustrations of a lightbulb, test tube, and the YouTube play button surround the phone.

Why marketers are missing content people want — and 3 ways relevant creative can change that

Inside the Google media team’s cookieless measurement tool kit

An Asian American man with a high, flat-top haircut, wearing a boxy t-shirt and cropped pants, points a flashlight on a line graph and a settings wheel.

3 ways agencies can help clients drive digital transformation

Brand building in today’s media landscape: Marketing tips from 5 experts

A woman of color examines a bar graph, while a white man makes adjustments to a growth chart.

What does it take to become a digital leader? Research about 2,000 global companies reveals 3 keys to success

An illustration of a woman on a laptop. Illustrations of an upward arrow, a gear wheel, and a magnifying glass are layered on top.

Demystifying automation: Realise growth opportunities with technology

Mark Ritson is back for YouTube Works: ‘The Long and The Short of It'_v3

Mark Ritson is back for YouTube Works: ‘The Long and The Short of It'

Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.

Are short-form or long-form videos better for brands? Viewers and creators say both are

Two boxes featuring a woman and a man looking at a mobile phone. Icons of a light bulb, maps of Australia and New Zealand, the YouTube play button, and a director’s clapboard surround the boxes.

Why bold brands across Australia and New Zealand live on YouTube

YouTube is indispensable to today’s audiences. Here’s how brands can reach them

A mobile phone featuring a person sitting in a wheelchair watching content on a mobile phone. Small illustrations of a lightbulb, test tube, and the YouTube play button surround the phone.

Why marketers are missing content people want — and 3 ways relevant creative can change that

Brand building in today’s media landscape: Marketing tips from 5 experts

A black-and-white photo of a woman surrounded by illustrations of a star, check mark, and bar chart set against a rectangular green backdrop.

Reach, relevance, and results: Bold brands put YouTube at the heart of their campaigns

A marketer holds a laptop beside a screen with a search bar & a cog branching out to 3 ad creatives, each linked to a persona, as he builds customer relationships & drives conversions with ad personalization using first-party data & AI in marketing.

3 ways you can work smarter, not harder, and drive results with AI in marketing

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

An illustration of a woman on a laptop. Illustrations of an upward arrow, a gear wheel, and a magnifying glass are layered on top.

Demystifying automation: Realise growth opportunities with technology

Why now is the time to embrace automation in your marketing, and how to get started

AUNZ’s hottest destinations in 2023: How to keep up with travellers’ demand

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

An upward trending arrow overlaying a woman shopping online on mobile and a man watching video content on a tablet, representing the potential to grow your customer base with consumer behavior insights on video content and online shopping behavior.

The people and platforms you need to grow your customer base

A visually impaired man holds a cane while a woman points at a download icon on a mobile screen with a search bar across, representing responsible marketing in APAC driven by automation, privacy, and measurement in search marketing.

How Google Ads is enabling an inclusive future for APAC

A woman is holding a mobile phone. To the right, a life-size internet browser with a yellow price tag overlay and a shopping cart icon on the far right with a 2 out of 3 rating. A tangled line runs from the phone to the shopping cart.

The Messy Middle: How behavioural science can help you avoid a pricing race to the bottom

A man with a mobile phone sits on an armchair. To the right, a life-size mobile device with 3 icons popping out: 2 internet browsers with shopping-related icons and a line graph. A woman sits on the floor, interacting with one of the browsers.

The App Advantage: The case for advertisers to engage mobile app users

An Asian American man with a high, flat-top haircut, wearing a boxy t-shirt and cropped pants, points a flashlight on a line graph and a settings wheel.

3 ways agencies can help clients drive digital transformation

A woman of color examines a bar graph, while a white man makes adjustments to a growth chart.

What does it take to become a digital leader? Research about 2,000 global companies reveals 3 keys to success

10 years of Think with Google: A dark-skinned person wearing a white dress shirt and stylish gray pants with their hair up in a bun explores a long scroll containing timeless digital marketing articles. A clock appears in the background.

10 timeless articles that mark 10 years of Think with Google

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