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Feature of the month

Google Marketing Livestream 2021 highlights

How can brands continue to thrive in APAC’s digital future? Get front row seats to pick up insights from K-pop idols Blackpink and unicorn brands including Canva and Tokopedia in our new collection of trends and innovations from Google Marketing Livestream 2021.

Consumer insights

COVID-19 changed an entire generation’s attitude toward money — here’s what financial brands can do about it

Decoding how consumers make purchase decisions

What marketers can learn from the latest YouTube Music trends

A man of color is appears in a house-shaped window. A curving green arrow leads to a browser-shaped window where a woman of color sits next to a wrapped gift.

Gifting in a pandemic: 3 ways giving has changed over the last year

Interactive Feature

Rising retail categories: What people are searching on Google right now

What Aussie and Kiwi beauty lovers look for before clicking “add to cart”

Marketing strategies & innovations

How does a startup become a unicorn? Canva’s leaders say experimentation is key

Browsers with a settings gear wheel, a stack of tumbling cards, and a blue keyhole illustrate Google’s emphasis on privacy, measurement, and automation.

Building for the future: Why Google is prioritising investments in privacy, measurement, and automation

Rimmel’s new look: What the beauty brand learned from marketing mix modelling

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How Les Mills drove app subscriptions from living rooms across the world

4 ways brands are turning video views into real results

Blackpink on brand building: How the planet’s No. 1 girl band took the world by storm

In-depth reading

Rethink the Mix: Creating impactful multimedia campaigns

Find out why experimenting with your media mix and showing up across channels boosts ROI and marketing effectiveness.

Building more inclusive marketing and diverse corporate cultures

Learn how to further prioritise diversity, equity, and inclusion with the latest resources and research.

The Update: A video series with marketing experts

Stay up to date on new products, trends, and marketing strategies with insights from industry leaders.

Unboxing online video effectiveness

Explore how to connect with Aussies and Kiwis across screens no matter when, where, and how they press play.

Tools for marketers

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Google Trends

Gauge consumer behaviour with real-time search trends.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Rich Media Gallery

Browse innovative creative from top advertisers and agencies.