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Data-driven marketing in a privacy-focused world

Uncovering new dimensions in digital marketing maturity with BCG

How a unique approach to storytelling delivered industry-leading results for a franchise film release

Why getting to know your consumers better starts with de-siloing your data

The new primetime is personal

Make it personal: 5 rules of engagement for video ads that work

Forget about primetime. To attract viewers, follow their passions

“A leap of faith”: Samsung Australia’s journey to digital marketing maturity

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Learn about consumer trends, from how people are using apps to video consumption on mobile.

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Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviors.

Test My Site

Most mobile sites lose half of their visitors while loading. See your site's speed—and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the journey from consideration to purchase.

Display Benchmarks

Pull up-to-date industry bench marks for your display campaigns.

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