Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the month Rising retail categories: What people are searching on Google right now As people adjust to the coronavirus pandemic, their needs are evolving quickly and unpredictably. Keep up with consumer behaviour in near real time by exploring our new interactive tool. Local picks Article Article Trending on YouTube: How people are using the platform to learn at home Article Article The power of partnerships and first-party data: a Q&A with BCG, AustralianSuper, and Spark Foundry Article Article The at-home consumer: Learnings from the global lockdown Collection Collection Resources and insights to help you adjust to a new reality Global Insights Article Article Privacy + personalisation: How APAC brands can responsibly unlock the full value of first-party data Article Article 4 ways to maintain a sense of community while working from home Article Article Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future Article Article Navigating your retail business through COVID-19 Collection Collection The value of inclusion Article Article Dispatches from April: The latest observations on creative effectiveness amid COVID-19 Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading Data-driven marketing in a privacy-focused world Learn how to be privacy-conscious while delivering excellent marketing. 7 Items The new primetime is personal Get tips for rethinking your approach to video as viewer passion takes centre stage. 7 Items Go behind the scenes with industry thought leaders Watch industry leaders share insights that inspire us to think differently, innovate, and drive long-term business success. 10 Items Campaign effectiveness Find out how to maximise your ads’ impact with audience reach and creative development, 9 Items Mastering customer centricity to drive long-term impact Learn how to use data to reach your highest value customers across channels and platforms. 4 Items Tools for marketers Google Trends Google Trends Use real-time search data to help you gauge consumer search behaviours. Test My Site Test My Site Most mobile sites lose half of their visitors while loading. See your site's speed — and get tips on how to make it faster. Shopping Insights (US Only) Shopping Insights (US Only) With search volume data for more than 6,000 products and services, a robust tool for gauging trends by city, region, and season. Rich Media Gallery Rich Media Gallery Browse innovative creative from top advertisers and agencies to inspire your next campaign.