AWARD Brings Big Ideas to the Little Screen

AWARD, the Australian Writers and Art Directors organisation, designed a responsive site for mobile users first. By focusing on the organizational needs of mobile users and the rich content experience of desktop browsers, AWARD brought innovation and ease of use to every user.

Goals

Design the AWARD website to work across all platforms

Tailor a unique experience for mobile users' needs

Approach

Built the site for the mobile user first, then traditional

Provided mobile users with the organisational tools they need on the go

Results

Rich, comprehensive content featured on traditional site

Detailed schedule and organisational news featured on mobile

The key advice is to tailor different brand destinations across different screens, and just think about the customer's needs.
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