Travel Infographic: How Mobile Shapes the Customer Journey

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Thanks to mobile, a traveler's decision making process includes more and more micro-moments—when people turn to a device with intent to answer an immediate need. In fact, 40% of the visits to U.S. travel sites now come from mobile devices.1 In the four key types of travel micro-moments below, the stakes are high for travel brands as preferences are shaped and decisions are made.

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