The YouTube Ads Leaderboard highlights the most creative and innovative ads. Check out this special edition to see the top ten ads that Aussies chose to watch in 2018.

LYNX New Zealand | It's all about the confidence

Brand LYNX New Zealand Creative Agency Emotive (Lynx) Media Agency PHD
1

Samsung Galaxy S9 | Remix Your Everyday

Brand Samsung Creative Agency Leo Burnett (Global) Media Agency Starcom
2

Extra Support Acts

Brand Wrigley's Extra Creative Agency Clemenger Sydney Media Agency Mediacom
3

Thrush: The Musical

Brand Canesten Creative Agency YouTube creators: Sketch She Media Agency PHD
4

McCafe® - Baby Drive-thru 60”

Brand McDonald's Creative Agency DDB Media Agency OMD
5

The Optus Network – Coverage and Value

Brand Optus Creative Agency 72AndSunny Media Agency Amobee
6

Said I Read You But I Lied by Michael Bolton

Brand Audible Creative Agency Emotive Media Agency M2M
7

iPhone XR — Spectrum

Brand Apple Creative Agency TBWA Sydney Media Agency OMD
8

Tourism Australia Dundee*

Brand Tourism Australia Creative Agency Media UM Sydney Media Agency Droga 5 New York
9

Origin Air

Brand Sportsbet Creative Agency In-house Media Agency In-house
10

Methodology

Ads are determined by a quantitative methodology that factors in audience retention as well as organic and paid views. 

*Video rights have expired.

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