The YouTube Ads Leaderboard highlights the most creative and innovative ads. Check out this special edition to see the top ten ads that Kiwis chose to watch in 2018.

Communication is second nature 60

Brand 2 Degrees Mobile Creative Agency DDB Media Agency IKON
1

Generation Voice is here

Brand Spark Creative Agency Colenso BBDO Media Agency PHD NZ
2

McDonald's - How To Dad on Kiwiburger

Brand McDonalds NZ Creative Agency DDB Media Agency OMD
3

The Lost Night

Brand NZ Government Creative Agency FCB New Zealand Media Agency FCB New Zealand
4

LYNX New Zealand | It’s all about the confidence

Brand LYNX New Zealand Creative Agency EMOTIVE Media Agency PHD
5

"Roy - Kong's Out Again" | Mitre 10 Brand Ad 2018 - 45sec

Brand Mitre 10 New Zealand Creative Agency FCB New Zealand Media Agency FCB New Zealand
6

THE WHIP

Brand BurgerFuel Creative Agency BurgerFuel Media Agency BurgerFuel
7

World's Coolest Safety Video #AirNZSafetyVideo

Brand Air New Zealand Creative Agency True Media Agency CARAT
8

Lotto Powerball "Imagine" - Armoured Truck

Brand Lotto New Zealand Creative Agency DDB Media Agency PHD
9

Holiday — Share Your Gifts — Apple

Brand Apple Creative Agency Media Arts Media Agency OMD/m2m
10

Methodology

Ads are determined by a quantitative methodology that factors in audience retention as well as organic and paid views.

More in Leaderboards