Telstra's Nationwide New Year's Eve Celebration

With consumers seeking content across every platform, multi-screen access is critical in reaching your audience. Telstra used multi-screen capabilities to bring the unique Sydney New Year's Eve experience to all of Australia and beyond, with a half dozen cameras, live streaming, and unprecedented mobile interaction.

Goals
Share the unique experience of New Year's Eve in Sydney across Australia
Use multiple devices to engage with a single user
Approach
Stream the whole night on multiple platforms from six cameras
Build a rich, engaging app experience from which users could interact
Results
600K+ views on the YouTube live stream
70K+ app downloads, leading to over 1 million minutes of brand engagement
30,253 total hours viewed on YouTube
Sydney New Year's Eve is something that's to be enjoyed by everyone. There was something in it for everyone: Whether you wanted to watch on TV, whether you wanted to watch live on YouTube, or whether you wanted to be able to participate with the app.
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