How the South Australian Tourism Commission reached millions and doubled leads on YouTube

How the South Australian Tourism Commission reached millions and doubled leads on YouTube

Guests
Brent Hill, CMO, SATC
Bev Bury, Senior Marketing Manager, SATC
Edward Brooks, Senior Marketing Manager, SATC
Published
July 2020

A note from Brent Hill, Chief Marketing Officer at the South Australian Tourism Commission (SATC): While COVID-19 temporarily curbed domestic travel and tourism, easing restrictions are once again opening the doors for Aussies to explore their own backyard. The SATC is excited to share results from our 2019 “State of Wonder” campaign that celebrated our most vibrant and diverse local communities in an entirely new way.

To engage a wider audience of travellers in a competitive market, the SATC needed a way to showcase more than just postcards from paradise. Watch how the organisation highlighted South Australia’s best sites and activities in an unprecedented, unedited 120-hour live stream on YouTube and ultimately doubled the number of leads to South Australian tourism operators.

3 behavioural and cultural shifts we saw on YouTube this past year