Vidcon Australia 2018: Optimising marketing effectiveness for long-term brand success

October 2018 Video

We sat down with the "Godfather of Effectiveness" Les Binet at Vidcon Australia 2018 to hear his tips for optimising marketing effectiveness for long-term brand success. Hear how his advice, cemented in the findings from his and Peter Field's internationally renowned report "Marketing Effectiveness in the Digital Era," can help set brands up for success in today's digital age.

 

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