5 moves from brands that paid off in 2020

In a year full of unexpected ups and downs, brands quickly learned that flexibility, meeting consumers where they are, and offering innovative online experiences were the keys to success. Take a look at five strategic moves from brands that inspired us in 2020, and learn more about how these local brands found success:

• How Kia Australia stayed connected with users and generated leads through challenging times
• Finding the right mix: Why MILO broke tradition to reach Aussie mums
• There’s no place like home: How Luxury Escapes’ new data-driven strategy boosted local tourism
• How LYNX embraced authenticity to inspire a hard-to-reach Aussie audience on YouTube
• How Tourism New Zealand invited the world to an open-world gaming experience on YouTube