5 tips to shape your 2021 marketing strategy

Consumer behaviour shifted rapidly in 2020 to keep pace with new lifestyle changes. Despite all of the twists and turns, a few trends remained constant — and should be a key focus in any 2021 strategy. Discover our top tips for marketers to hit the ground running in the new year, and dig into the data behind our best advice:

• Rethinking your media mix? Binet, Ritson, and Sinkinson on what you should be doing right now
• Are recent trends here to stay?
• Aussies are streaming more content than ever before. Here’s what it means for marketers
• Analytic Partners’ Paul Sinkinson: Future-proof your market position