51%
51% of advertisers say they’re not confident they have the right media mix (up from 44% in 2019).
51% of advertisers say they’re not confident they have the right media mix (up from 44% in 2019).
Kantar, Media balance: How COVID-19 has affected the media mix, March 2021.
It’s not what you think. Online channels such as search, display, and digital video drive 42% of in-store sales, while offline channels such as out-of-home and TV drive 40% of online sales.
Combining TV and paid search gives you a 25% increase in ROI.
Combining offline and online in a combined channel approach is 50% more efficient than offline alone.
Integrated campaigns are 31% more effective than non-integrated campaigns.
Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.
Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps.