It's time to rethink "The Line"
Once upon a time in marketing, there was "The Line,” and communications sat either above or below it. But then along came digital media and with it, a new line. Today, shopping journeys have changed. People jump online and offline across platforms on their way to buying the things they want and need. For marketers, it’s time to give "The Line” a rethink. What if we just focused on the line our customers are treading?