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It’s not what you think. Online channels such as search, display, and digital video drive 42% of in-store sales, while offline channels such as out-of-home and TV drive 40% of online sales.

Related Data

25%

Combining TV and paid search gives you a 25% increase in ROI.

Combining offline and online in a combined channel approach is 50% more efficient than offline alone.

31%

Integrated campaigns are 31% more effective than non-integrated campaigns.

Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.

51%

51% of advertisers say they’re not confident they have the right media mix (up from 44% in 2019).

70%

Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps.