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Executive Perspectives

In this collection, we share insights from executives on how the world’s leading brands and agencies reach consumers and win the moments that matter to accelerate growth.

United States Tutorial
Tutorial

Video-neutral: How brands can blur the lines between TV and online video

Meet Your Consumers’ Needs

Perspective
Perspective

Fighting Consumer Indifference by Winning Micro-Moments

Perspective
Perspective

Driving Loyalty by Satisfying the Needs of the 'Thumb Generation'

Perspective
Perspective

Sharing Brand Adventures with a New Generation

Grow Your Brands

Perspective
Perspective

Turning Micro-Moments into Growth Opportunities

Interview
Interview

An agency perspective: Shifting the marketing measurement mindset to drive growth

Case Study
Case Study

Best Buy drives store visits with mobile

Organize Your Business for Success

Perspective
Perspective

Reorganizing for Omnichannel Success: Three Questions with Dave Abbott of The Home Depot

Video
Video

Macy's Reorganizes for Omnichannel Success

Video
Video

For Target, Mobile Is the New Front Door