Executive Perspectives In this collection, we share insights from executives on how the world’s leading brands and agencies reach consumers and win the moments that matter to accelerate growth. United States Tutorial Tutorial Video-neutral: How brands can blur the lines between TV and online video Meet Your Consumers’ Needs Perspective Perspective Fighting Consumer Indifference by Winning Micro-Moments Perspective Perspective Driving Loyalty by Satisfying the Needs of the 'Thumb Generation' Perspective Perspective Sharing Brand Adventures with a New Generation Grow Your Brands Perspective Perspective Turning Micro-Moments into Growth Opportunities Interview Interview An agency perspective: Shifting the marketing measurement mindset to drive growth Case Study Case Study Best Buy drives store visits with mobile Organize Your Business for Success Perspective Perspective Reorganizing for Omnichannel Success: Three Questions with Dave Abbott of The Home Depot Video Video Macy's Reorganizes for Omnichannel Success Video Video For Target, Mobile Is the New Front Door
