Shoppers are turning to online channels for round-the-clock discovery, research, and comparison. This means online's impact is expanding, and even traditional retailers can now realise new opportunities through hybrid digital-physical experiences. During 2021’s peak season, 9 in 10 retail dollars spent offline in Australia were influenced by digital.
Since the beginning of the pandemic, outdoor leisure retailer BCF has boosted their digital capabilities to drive sales both online and in-store. Get an overview of BCF’s journey to full-funnel digital marketing from its General Manager of E-commerce and Marketing Nathan Eaves and Head of Marketing Danielle West. Check out how the Australian business used local campaigns, first-party data, and automation to meet customers where they are and how they want to shop.
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