Rethink the Mix: Creating impactful multimedia campaigns

Australia & New Zealand

Rethink the Mix: Creating impactful multimedia campaigns

The data tells us combining offline and online makes your advertising 50% more effective. It also tells us that for every channel you add to your campaign, you improve your ROI and effectiveness by up to 35%. So is it adding up? It’s time to rethink the mix — and we’ve got the data and insights to help give yours a stir.

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By the numbers

31%

Integrated campaigns are 31% more effective than non-integrated campaigns.

Kantar Millward Brown

Moving pictures have consistently been shown to deliver strong results both in the long and short term, regardless of the screen size.

Analytic Partners

When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.

Google/The Behavioural Architects

Long form, engaging creative drives business results. Based on ROI index by online video duration, we see that ads longer than 1 minute in duration see the highest ROI.

Analytic Partners
25%

Combining TV and paid search gives you a 25% increase in ROI.

Analytic Partners

The returns of paid search marketing are 2X with online fulfillment.

Analytic Partners

Combining offline and online in a combined channel approach is 50% more efficient than offline alone.

Analytic Partners

Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.

Analytic Partners

YouTube

Search

Cross-platform