Australia & New Zealand

Rethink the Mix: Creating impactful multimedia campaigns

The data tells us combining offline and online makes your advertising 50% more effective. It also tells us that for every channel you add to your campaign, you improve your ROI and effectiveness by up to 35%. So is it adding up? It’s time to rethink the mix — and we’ve got the data and insights to help give yours a stir.

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By the numbers

Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.

Analytic Partners
51%

51% of advertisers say they’re not confident they have the right media mix (up from 44% in 2019).

Kantar

The returns of paid search marketing are 2X with online fulfillment.

Analytic Partners
31%

Integrated campaigns are 31% more effective than non-integrated campaigns.

Kantar Millward Brown

Long form, engaging creative drives business results. Based on ROI index by online video duration, we see that ads longer than 1 minute in duration see the highest ROI.

Analytic Partners

When researching products online, 1 in 3 consumers will choose their second choice brand over their first choice because it shows up on the search page.

Google/The Behavioural Architects

Moving pictures have consistently been shown to deliver strong results both in the long and short term, regardless of the screen size.

Analytic Partners
25%

Combining TV and paid search gives you a 25% increase in ROI.

Analytic Partners

Combining offline and online in a combined channel approach is 50% more efficient than offline alone.

Analytic Partners

Boost results across channels

Stay ahead of consumer trends