Rethink the mix

Australia & New Zealand

Rethink the mix

The data tells us combining offline and online makes your advertising 50% more effective. It also tells us that for every channel you add to your campaign, you improve your ROI and effectiveness by up to 35%. So is it adding up? It’s time to rethink the mix — and we’ve got the data and insights to help give yours a stir.

By the numbers

Long form, engaging creative drives business results. Based on ROI index by online video duration, we see that ads longer than 1 minute in duration see the highest ROI.

Analytic Partners
25%

Combining TV and paid search gives you a 25% increase in ROI.

Analytic Partners

The returns of paid search marketing are 2X with online fulfillment.

Analytic Partners

Combining offline and online in a combined channel approach is 50% more efficient than offline alone.

Analytic Partners

Multimedia campaigns tend to have a higher ROI than single media campaigns. For every channel you add to your campaign you improve your ROI and effectiveness by up to 35%.

Analytic Partners

YouTube

Search

Cross-platform