Consumer Insights

Understand the shifts in consumer behaviours, needs, and beliefs that will help you unlock fresh insights to drive your business.

Understanding the Aussie customer journey

Collection

‘Tis the season for mobile shoppers: 4 ways Australian retailers can seize the Christmas season

Article November 2017

How Australian marketers are using data to develop high-impact ad creative

Article November 2017

How smartphones influence the entire travel journey in Australia and beyond

Infographic March 2018

YouTube captures Aussie audiences’ time and attention—here’s why

Article July 2017

3 key takeaways from the new Digital Content Ratings report

Infographic May 2018

Market Mix Modelling

Maximising SUV Revenue: Results from Australian Market Mix Modelling

Infographic September 2016

Maximising Soft Drink Revenue: Results from Australian Market Mix Modelling

Infographic September 2016

Maximising Box Office Revenue: Results from Australian Market Mix Modelling

Infographic August 2015

Maximising Smartphone Revenue: Results from Australian Market Mix Modelling

Infographic February 2016