70%

Connect the dots. 70% of all consumer journeys involve a Google touchpoint such as Search, YouTube, or Maps.

Google/GfK, Australia, Continuous Connection Study, qualitative/quantitative study of n=300 aged 18+ category shoppers (n=150 of whom were passively metered) over a month in March 2021–April 2021. Base: compliant online passive participants n=113. An online consumer journey stops either when there is a period of 30 minutes of inactivity or at midnight each day.