Episode 1: There's been a once-in-a-generation shift

We’ve moved past the online versus offline effectiveness debate. Because in a world where people switch seamlessly between the digital and the physical realms, why risk tunnel vision? This week, host Rachel Corbett welcomes Google’s Renee Gamble and GfK’s Dr. Morten Boyer to discuss how 2020’s pressure-cooker conditions led to an irreversible change in what consumers expect — and how they get it.