Episode 2: A new model of consumer decision-making
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Episode 2: A new model of consumer decision-makingJune 2020
“The Messy Middle” just got messier. COVID-19 has made shopping more challenging as many people grapple with new ways of buying things. In the second episode, we will propose a new model of consumer decision-making, examine the biases at play in “The Messy Middle,” and look at how to nudge consumers out of an infinite loop of browsing and comparing.