Episode 4: Be there

Episode 4: Be there

Guests
Rachael Powell, Head of Consumer Market Research at Google Australia and New Zealand
Kristin Sutter, Head of Strategy and Insights at Google Australia and New Zealand
Dan Monheit, Cofounder and Strategy Director at Hardhat
Published
July 2020

So far, we’ve explored how consumers’ behavioural and emotional biases make it challenging for brands to earn their loyalty. To help marketers connect with consumers in the right way, we distilled our two-year-long study into three actionable tips for winning brand love. Tune into the final episode of our four-part series where we unpack what our research means for both legacy and challenger brands looking to catch people’s attention in “The Messy Middle.”

Episode 1: Exploring “The Messy Middle”