1 Google/Phocuswright, “Leisure Traveler Study,” October 2015, U.S., n=930 leisure travelers.

2 Google Analytics aggregated data, Travel Benchmarks, January–June 2016, Australia.

3 Google/Ipsos Connect, “Travel Playbook Omnibus,” April 2016, U.S., n=1,664 travelers 18+.

4 Google internal data, January–June 2016, Australia.

5 Google/Ipsos Connect, “Travel Playbook Omnibus,” April 2016, n=976 U.S. travellers 18+ who use a smartphone.

6 Google/Ipsos Connect, “Travel Playbook Omnibus,” April 2016, n=405 U.S. travellers 18-34 who use a smartphone.

7 Google/TNS, “Global Travel Survey,” April 2016, U.S.

8 Google/Galaxy, “Consumers in Micro-Moment Survey,” Australia, June 2015, n=251 smartphone users.

9 Google/Ipsos MediaCT, “The 2015 Traveler's Road to Decision,” U.S., August 2015, n=599 leisure/business travelers.

10 Google/Ipsos MediaCT, “The 2015 Traveler's Road to Decision,” U.S., August 2015, n=3,500 leisure travelers.

11 Google internal data, January–June 2015 and January–June 2016, Australia.