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Rebecca Robson

Strategy and Insights Manager, Retail Google

1-2, 6, 9-10 Google Consumer Survey, Australia, n=787 Australians, May 2021.

3-5, 7-8 Google/Ipsos, Australia, Holiday Shopping Study, n=3152 Australians 18+ who conducted Christmas shopping activities in the past two days, Nov. 2020–Jan. 2021.

11 Google/KANTAR Shopper Pulse, “Digital Summer,” Dec. 2019.

12 Mediaweek, mediaweek.com.au, and TV Tonight, tvtonight.com.au, 2020.

13-14 Nielsen Digital Media Ratings, Global, Monthly Total, P 2+, Computer/Mobile, Video 0 seconds, Brand: YouTube, Unique Audience. Nov. 2020–Dec. 2020.