Aussie homeowners are increasingly looking to refinance as interest rates hit record lows. By helping people throughout their research, lenders can set the stage for stronger relationships and earn Aussies’ consideration. Learn which tools, resources, and information are in high demand, and discover why a strong online presence is critical to connecting with refinancers.
The path to purchase for home loans: How to connect with Aussies when they’re ready to refinance
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1-5, 7-10, 13 Google/Kantar, Shopper Pulse, Home Loan Module, Australia, Feb. 2020.
6 Google/GFK Cross-device Clickstream study, Australia, n=341 consumers who plan to apply for a home loan/ refinance an existing mortgage in next three months, Oct. 2016.
11 Google Trends, Australia, "refinance cash back,” June 2020 vs. June 2019.
12 Google Trends, Australia, "refinance offers," Jan. 2020 – June 2020 vs. Jan. 2019 – June 2019.
14 Google Internal Data, searches that relate to home loan refinancing, Jan. 2019 – May 2020.
15 Google Trends, Australia, “home loan refinance offers,” Jan. 2020 – June 2020 vs. Jan. 2019 – June 2019.
16 Australian Bureau of Statistics, May 2020.
17 Google Trends, Australia, “switch mortgage,” April 2020 vs. April 2019.
18 Nature/The Lab, Financial Services Brand Navigator Report, April 24, 2020 – May 18, 2020.