New Research Shows How Brands Can Win Travel Micro-Moments

October 2016

Google partnered with Phocuswright, a leading independent travel research company, to understand consumer attitudes towards travel planning, decision making, and booking. We surveyed adults who planned at least one vacation in the last year including a flight or accommodation. The research revealed key micro-moments that brands can capitalize on in the decision-making process.

Travel Research Micro Moments Desktop C
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