Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped.
4 New Moments Every Australian Marketer Should Know
Others are viewing
Marketers who view this are also viewing
Experiment: How KFC boosted store sales by engaging hungry Australians on Search